Graphic Design 1

Question 1

Graphic Design

Answer 1

The design of things people see and read.

Question 2

Research

Answer 2

The first step in preparing a design solution; determining the parameters of the problem.

Question 3

Thumbnails

Answer 3

The second step in the design process; idea sketches that provide visual evidence of the thinking, searching, and sorting process that leads to the final solution.

Question 4

Roughs

Answer 4

The third step in the design process; Layout plans that come after preliminary thumbnails and are usually executed in half or full size.

Question 5

Comprehensives

Answer 5

The fourth step in the design process. It is a highly finished layout for presentation.

Question 6

Gestalt

Answer 6

Unified configuration having properties that cannot be derived from simple addition of its parts.

Question 7

Icon

Answer 7

a sign that bears a direct relationship to the object described, such as realistic drawings and photographs.

Question 8

Symbol

Answer 8

Type of trademark to identify a company or product. It is abstract or pictorial but does not include letterforms.

Question 9

Figure/ground

Answer 9

Relationship between the figure and the background of an image. The eye and the mind separates an object (figure) from its surroundings (ground).

Question 10

Typeface

Answer 10

Style of lettering. Each family of typefaces may contain variations on that typeface, like “italic.” typography

Question 11

Serif

Answer 11

A short line that projects off the main stroke of a letter at the bottom or the top.

Question 12

Sans Serif

Answer 12

Letterforms without serifs.

Question 13

Ascender

Answer 13

Section of a lowercase letter that extends above the x-height.

Question 14

Descender

Answer 14

The part of a lowercase letter that falls below the body of the letter.

Question 15

x-height

Answer 15

The height of the body of a lowercase letter such as x or a. It does not include the ascender or descender.

Question 16

Baseline

Answer 16

The line that typography sits on.

Question 17

Counter

Answer 17

The white shapes inside a letter.

Question 18

Intellectual Unity

Answer 18

An idea-generated and word-dominated method of unifying a publication.

Question 19

Visual Unity

Answer 19

The placement of design elements to achieve a harmonious whole.

Question 20

Symmetry

Answer 20

Formal placement of design elements to create a mirror image on either side. A less common form of symmetrical balance also creates the mirror image vertically.

Question 21

Closure

Answer 21

The ability of the human brain to observe an incomplete circle, and to perceive it at complete

Question 22

Figure/ground

Answer 22

The page, surface, or area in which the design will be placed.

Question 23

Trademark

Answer 23

A word, slogan, color, or design that identifies the source of goods or services to distinguish the goods/services from similar offerings by others.

Question 24

Logo

Answer 24

A symbol or design used to identify a company or organization, as well as its products, services, employees etc.

Question 25

Combination Mark

Answer 25

A logotype or logomark combined into one logo.

Question 26

Raster vs. Vector

Answer 26

Illustrator is a Vector application. Photoshop is a raster application.

Question 27

CMYK

Answer 27

Cyan Magenta Yellow and Key (Black)

Question 28

Design Process Steps

Answer 28

1) Research 2) Thumbnails 3) Roughs 4) Comps

Question 29

Area Type

Answer 29

Type that is inside a shape. If you extend the shape (text box or circle for example), the type will automatically resize with it.

Question 30

“5 invisible lines” that defines a typeface.

Answer 30

1) Ascender Height
2) Cap Height
3) X Height
4) Baseline
5) Descender Line

Question 31

Font

Answer 31

Complete set of type of one size and one variation of a typeface.