Graphic design Flashcards

Understand the ideas within Graphic Design (27 cards)

1
Q

Traditional calligraphy looks best on which surface?

A

Parchment Paper

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2
Q

What is an important difference between RGB (additive model) and CMYK (subtractive model)?

A

RGB on monitors stimulates the CMYK of color printing

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3
Q

A job ticket is a form that accompanies a print project and typically contains:

A

contacts, production specifications, and time lines.

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4
Q

All major page layout software has a function for saving the document while gathering all pertinent objects and placing them into a folder. In Adobe Indesign, what is the path a designer would follow to this function?

A

File>Package

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5
Q

If a technician is given a digital file with RGB elements, to what format are the elements converted?

A

CMYK

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6
Q

From an 11 x 17 sheet of matte board, what is the maximum number of 3 x 5 pieces that can be cut?

A

10

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7
Q

A black and white image without variation in grays is known as:

A

Line art

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8
Q

An icon and/or marker that appear on rules and within text to indicate cursor position in the publication

A

Insertion point

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9
Q

When designing a one-color logo for an American financial institution, which of the following colors is least appropriate?

A

Yellow

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10
Q

The Primary colors are:

A

Red, Yellow, and Blue

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11
Q

Which font type is used for a traditional wedding invitation?

A

Script

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12
Q

A cereal box is an example of what type of design?

A

3D

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13
Q

Reverse type is best used for?

A

Headlines

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14
Q

Which font type is most appropriate for a child’s birthday Invitation?

A

Decorative

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15
Q

What type of balance occurs when elements on both sides of a central vertical line appear equal in shape, weight, value, and color?

A

Symmetrical

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16
Q

What is a rebus in design?

A

A layout where a word is replaced by an image

17
Q

Colors adjacent on the color wheel are called:

18
Q

The purity of a color is referred to as:

19
Q

Which layout includes a large element in an ad?

A

Picture window

20
Q

What identifies a company Visually?

21
Q

The best way to emphasize a word or phrase is to:

A

Increase its font size

22
Q

What leads the reader visually from one element to another in a layout?

23
Q

Which process refines a design idea?

24
Q

How can a wine company reduce the cost of labeling two sizes and shapes of bottles?

A

Use one shape of bottle for all and change the label colors

25
Which product demonstrates branding consistency?
Ford tough bed liners
26
Initial client meeting notes and rough thumbnails are best created with:
Paper and pencil
27
Classic crest, 100# cover, natural white, smooth is a paper terminology for what characteristics?
Mill’s paper line,weight, color, and finish