Graphic design Flashcards
Understand the ideas within Graphic Design (27 cards)
Traditional calligraphy looks best on which surface?
Parchment Paper
What is an important difference between RGB (additive model) and CMYK (subtractive model)?
RGB on monitors stimulates the CMYK of color printing
A job ticket is a form that accompanies a print project and typically contains:
contacts, production specifications, and time lines.
All major page layout software has a function for saving the document while gathering all pertinent objects and placing them into a folder. In Adobe Indesign, what is the path a designer would follow to this function?
File>Package
If a technician is given a digital file with RGB elements, to what format are the elements converted?
CMYK
From an 11 x 17 sheet of matte board, what is the maximum number of 3 x 5 pieces that can be cut?
10
A black and white image without variation in grays is known as:
Line art
An icon and/or marker that appear on rules and within text to indicate cursor position in the publication
Insertion point
When designing a one-color logo for an American financial institution, which of the following colors is least appropriate?
Yellow
The Primary colors are:
Red, Yellow, and Blue
Which font type is used for a traditional wedding invitation?
Script
A cereal box is an example of what type of design?
3D
Reverse type is best used for?
Headlines
Which font type is most appropriate for a child’s birthday Invitation?
Decorative
What type of balance occurs when elements on both sides of a central vertical line appear equal in shape, weight, value, and color?
Symmetrical
What is a rebus in design?
A layout where a word is replaced by an image
Colors adjacent on the color wheel are called:
Analogous
The purity of a color is referred to as:
Saturation
Which layout includes a large element in an ad?
Picture window
What identifies a company Visually?
Logo
The best way to emphasize a word or phrase is to:
Increase its font size
What leads the reader visually from one element to another in a layout?
Eye-flow
Which process refines a design idea?
Critiquing
How can a wine company reduce the cost of labeling two sizes and shapes of bottles?
Use one shape of bottle for all and change the label colors