Graphic design exam - StudyKit

Question 1

Šta je fokus Bauhaus škole dizajna?

Answer 1

Bauhaus is the school focused on functionality and\ncombining art and industrial design.

Question 2

Ko je bio Vilijam Moris (William Morris) i koja je bila njegova uloga u razvoju grafičkog dizajna?

Answer 2

A key figure in the “Arts and Crafts” movement, the integration of\nart and production.

Question 3

Šta je cilj pokreta Umetnosti i zanati (Arts & Crafts)?

Answer 3

Countering mass production, the return of\nquality and aesthetic values.

Question 4

Koje su osobine Pank (Punk) stila u dizajnu?

Answer 4

Punk style was aggressive, raw, without mani-pedi

Question 5

Koji su važni pokreti u istoriji grafičkog dizajna (navedi najmanje tri)?

Answer 5

Art Nuvo, Bauhaus, Arts and crafts, Swiss style

Question 6

Kako je Art Deko uticao na grafički dizajn?

Answer 6

Introduced is symmetrical, geometric shapes and rich palettes.

Question 7

Šta je Konstruktivizam i kako je uticao na dizajn?

Answer 7

Konstruktivizam ia an artistic movement which important\nfeature of the use of geometric shapes.

Question 8

Koja je razlika između logotipa i simbola?

Answer 8

The logo includes the name of the brand and often makes\nit’s typographic solution, and the symbol is an abstract graphic element.

Question 9

Koji su ključni elementi dobrog logotipa?

Answer 9

A good logo is distinctive, simple, appropriate,\ncarries the idea of form.

Question 10

Šta predstavlja korporativni identitet?

Answer 10

Corporate identity is the visual presentation of the brand\nthat includes the logo, palette color, tipography and many\nother design elements.

Question 11

Koji je cilj filmskog plakata?

Answer 11

The goal is to attract attention, interest and provide information.

Question 12

Šta je redizajn?

Answer 12

Redesign is the process of improving the existing design.

Question 13

Šta su ključni elementi filmskog plakata?

Answer 13

The key elements are the title, the names of the main role and\ndirector, impressive visual content.

Question 14

Zašto bi se neka kompanija, ili uopšteno rečeno brend, odlučio za redizajn?

Answer 14

Due to the need to be trendy, to stay\nrelevant, to reflect changes or improved perception.

Question 15

Koji je bio prvi komercijalni font dizajniran pomoću kompjutera?

Answer 15

Helvetica

Question 16

Šta je knjiga grafičkih standarda?

Answer 16

KGS is a document that defines the ways in which the identity of\nbrand used on various platforms.

Question 17

Koji su ključni elementi knjige grafičkih standarda?

Answer 17

Sign and logo with construction, permitted and prohibited variations, color palette, typography, mock ups.

Question 18

Koja je funkcija slogana u brendiranju?

Answer 18

A Slogan is a short and loud phrase that sums up the mission,\nthe promise of the brand.

Question 19

Kako tipografija utiče na brendiranje?

Answer 19

Typography provides various associations, such as\nmonumentalnost, expertise, elegance, etc.

Question 20

Šta je skalabilnost u kontekstu dizajna logotipa?

Answer 20

Scalability refers to the ability logos that\nremain legible and recognizable in a variety of sizes.

Question 21

Šta su mogući rizici prilikom redizajna logotipa?

Answer 21

Negative public reaction, the loss of recognition,\nthe costs of marketing campaigns.

Question 22

Kako se ocenjuje uspeh redizajna?

Answer 22

Through recognition, the feedback of consumers, and\nthe impact on the market.

Question 23

Kako se kreira strategija za redizajn?

Answer 23

Strategy for the redesign includes research, defining\nobjectives, development of concept, testing and other.

Question 24

Šta su kriterijumi za odluku o redizajnu brenda?

Answer 24

Obsolete design, change the\nbusiness strategy, the expansion of the brand in new markets

Question 25

Zašto je važno pridržavati se uputstava u knjizi grafičkih standarda?

Answer 25

Adherence to the instructions in KGS ensures consistency,\nauthenticity and professionalism of the brand.

Question 26

Kako se menja knjiga grafičkih standarda tokom vremena?

Answer 26

KGS is updated to reflected the changes in the\nbrand, the trends in design, or new platforms.

Question 27

Kome je namenjena knjiga grafičkih standarda?

Answer 27

KGS used by designers, marketing teams, employees, and everyone\nwho create the materials in the name of the brand.

Question 28

Šta je Art Nuvo (Art Nouveau)?

Answer 28

A movement that is characterized by elegant,\nfl\nuidnim lines, floralnim motifs, inspired by nature

Question 29

Koji slikar je bio ključni član pokreta De Stijl?

Answer 29

Piet Mondrian

Question 30

Ko je bio osnivač Bauhaus škole?

Answer 30

Walter Gropius)

Question 31

Šta je Dadaizam?

Answer 31

A movement that denied the traditional aesthetic\nstandards and promoted the absurdity and irrationality.

Question 32

Šta podrazumeva kultura dizajna?

Answer 32

Culture design involves much more than what\nwe might call the "design work for" in the design - it\ninvolves totalitet design, the entire process in which the\nshape (form-giving) only one factor. This includes:\ncontact with the client, negotiations, adjustments,\norganization and structure of the design study, the\nrealization of the design, distribution, feedback.

Question 33

Navedi i objasni tri domena kulture dizajna?

Answer 33

1. DESIGNER - shape the form and content of the visual or\ntangible artifacts that will be produced and used.\n2. PRODUCTION - doesn't involve only production\nbut also distribution and circulation of goods or services.\n3. CONSUMPTION - the use of, the final phase, which becomes\nan integral part of a dynamic process, it must be viewed in the\ninteraction with the production and work of the designer.

Question 34

Sa kojim procesom možemo uporediti kulturu dizajna?

Answer 34

We can compare it with the process management of a\nbrand. The management of the brand means to\nthe message the brand transmits follow all the way - from\nproduction, through the mediation of the messages, by receiving\nmessages and feedback that he gets from addressee.

Question 35

Kada se desio "uspon dizajna" i šta podrazumeva?

Answer 35

Since 1980. the year shows a growing interest to\ndetermine how the design is really important profession in the\neconomic level. State institutions are then set yourself the task\nto gain insight into the size, structure and impact of this profession

Question 36

red dizajna u kreativne industrije spadaju i (navedi najmanje 5 oblasti):

Answer 36

Includes following areas: architecture, fashion, art,\nantiques, crafts, film, music, performativne\nart, photography, museums and galleries, libraries,\npublishing, video games and other interactive media and\nsoftveri, radio, television.

Question 37

Kada se javlja potreba za dizajnom korporativnog identiteta i šta on podrazumeva?

Answer 37

In the 80s, there is a need for\ndesign corporate identity that includes a "lifestyle"\ncompany, visual identity, uniformisanost\ndesign. His shaft is the logo of the company.

Question 38

Za šta se zalagao Veli Olins (Wally Olins)?

Answer 38

He was a proponent of corporate identity, considered\nsuch an identity is something like "the personality of the company".\nMany similar strategies and concepts can be found\nin the brand, with the difference being the brand more in the\narea of products or services, and not the entire company.

Question 39

Objasni pojedinosti modela zaposlenja koji se naziva honorarni rad (eng. freelance):

Answer 39

Frilenseri are "self-employed" workers who often work in\nteams with other frilenserima, and every so often they\nengaged under contract by the design\nconsultancy house or agency. They're breaking through and\nimpose their authentic designer opinion and\nstyle. For the client, frilenser is a good option because of less\nmoney getting good design, whereby not be obliged to pay\nadditional costs as a permanent employee workers, with\nregard to frilenser hires as needed.

Question 40

Navedi prednosti zapošljavanja dizajnera u firmi (eng. in house designer):

Answer 40

They are permanently employed workers who are deeper familiar\nwith the area in which the company operates. Mutual benefits are:\nbetter estimate costs, more detailed control of the work, a better\nunderstanding of the brand, production systems and markets of the\ncompany, the feeling mutual success, of belonging to the team.

Question 41

Šta je konzumerizam?

Answer 41

After the industrial revolution, and particularly during the 20th.\ncentury, the performance period of mass production and\nconsumption. The number of products to offer far exceeds the\nneeds of the man. That's why it's necessary to convince\npeople that they still all these products, or even necessary.\nConsumerism is an ideology and an economic system that\npospešuje and encourages the consumption of products and\nservices. In the process used , among other things, and graphic\ndesign, or advertising, brendiranjem, in their advertising...