Graphic Design Fundamentals

Question 1

A process in which we use typography, images, colors, icons, and other illustrations to communicate visually.

Answer 1

Graphic design

Question 2

Who coined graphic design and has been called graphic designer

Answer 2

William Addison Dwiggins

Question 3

Kind if shaoe which connects two or more points

Answer 3

Line

Question 4

Is a 2D external boundary of an object. Any object outline that has height and width

Answer 4

Shape

Question 5

Freedom shapes

Answer 5

Organic

Question 6

Regular shapes

Answer 6

Geometric

Question 7

Is a 3D shape

Answer 7

Form

Question 8

Refers to the physical quality of the surface of an object in an artwork or design. Also refers to how an object look or feels like

Answer 8

Texture

Question 9

The creation of visual equilibrium by relatibg elements such as line, shape, color, space or form in terms of their visual weight

Answer 9

Balance

Question 10

When two sides of a piece are equal

Answer 10

Symmetrical balance

Question 11

Both sides of your composition does not contain the same elements but contain almost the same visual weight

Answer 11

Asymmetrical balance

Question 12

Simply what people thinks about you, your company, your product or your service.

Answer 12

Branding

Question 13

Visual representation of a brand. It can be, in a form of image, choice of color and etc.

Answer 13

Identity

Question 14

7 steps of creating a brand identity

Answer 14

1. Establish clear purpose and positioning
2. Conduct thirougg market research
3. Get a personality
4. Create a polished logo
5. Create an attractive color palette
6. Professional typography
7. Choose on brand supporting graphics

Question 15

Are building blocks of design

Answer 15

Layout and composition

Question 16

Five basic principles of layout and composition

Answer 16

1. Proximity
2. White space
3. Alignment
4. Contrast
5. Repetition

Question 17

Is the process of placing related elements together

Answer 17

Proximity

Question 18

Negative space between lines, paragraphs and elements of tge design

Answer 18

White space

Question 19

Mini spaces between paragraphs

Answer 19

Micro white space

Question 20

Large spaces betweeb contents and elements

Answer 20

Macro white space

Question 21

Importance of white epace in design

Answer 21

• improved comprehension
• focus and attention
• increase interaction rate
• guide the user through local grouping
• branding and design tone
• create a breathing space for users

Question 22

Spaces between lines in a paragraph make the content liable and easily scannable to the readers/viewers

Answer 22

Improved comprehension

Question 23

Macro white spaces help guide the viewers to the focus area in the design

Answer 23

Focus and attention

Question 24

If used wisely, white space in design helps the viewer to get the message quickly even

Answer 24

Increase interaction rate

Question 25

White space helps you achieve the proximity of your design

Answer 25

Guide the user through local grouping

Question 26

A lot of people believe that in design, one must maximize the space by putting contents on it.

Answer 26

Create a breathing space for users

Question 27

Helps designers to organize different elements in their composition. This is similar to the alignment we see in MS Word or other productivity tool

Answer 27

Alignment

Question 28

Means one element is opposite to the other element. This does not only apply to colors, but to typeface and size of elements as well.

Answer 28

Contrast

Question 29

Simply means to use the same typefaces, color palettes, or other elements to achieve consistency in your composition. This create unity in your composition or make your projects connected to each other

Answer 29

Repetition

Question 30

The art of arranging texts that makes it readable and appealing to the viewer. It involves font style, typeface, and text structure

Answer 30

Typography

Question 31

Refers to the variation of weights of a typeface, while typeface refers to the text styles.

Answer 31

Font

Question 32

Fonts that have little strokes called serif on each end of the letter. They are typically used in formal or traditional projects

Answer 32

Serif

Question 33

Are fonts with no extra strokes

Answer 33

Sans serif

Question 34

Fonts are sometimes called as fancy or decorative fonts

Answer 34

Display

Question 35

Describes how different colors contribute to each other and how they appear as they are mixed into other schemes

Answer 35

Color theory

Question 36

Refers to pure, vibrant colors

Answer 36

Hue

Question 37

Refers to the intensity of the color. It ranges from black and white to vibrant color

Answer 37

Saturation

Question 38

Refers to the lightness or darkness of a color.

Answer 38

Value

Question 39

This color scheme only focused on one color and often uses variations by incorporating saturations or values

Answer 39

Monochromatic color scheme

Question 40

This color scheme only revolves around using desaturated colors like black, gray, and white

Answer 40

Achromatic color scheme

Question 41

Selects a group of three colors that are adjacent in the color wheel

Answer 41

Analogous color scheme

Question 42

Colors that are directly opposite to each other in the color wheel

Answer 42

Complementary color

Question 43

Uses the color on both sides of the opposite color

Answer 43

Split complement any color scheme

Question 44

Uses colors that form an equilateral triangle.

Answer 44

Triadic color scheme

Question 45

Double complementary. This color scheme uses two pairs of complementary colors

Answer 45

Tetradic color scheme

Question 46

It is a tyoe of image that does not lose its quality when zoomed in. Image will not be pixilated

Answer 46

Vector

Question 47

The vector format is designed to produce high resolution graphics for print. It is a universal file type and can be opened in any design editor

Answer 47

Encapsulated Post Script (EPS)

Question 48

The most preferable and commonly used image file type by designers

Answer 48

Adobe illustrator document

Question 49

Become pixilated whrn enlarged image file

Answer 49

Raster

Question 50

This file is the most commonly used file type. Since thus is a raster type of image, JPEG images are known for their "lossy" compression.

Answer 50

Joint photographic experts group (JPEG)

Question 51

This file type is known for having a transparent background. Imaged in this type are commonly used in web docs.

Answer 51

Portable network graphics (PNG)

Question 52

This file id known in itd animated form

Answer 52

Graphics interchange format (GIF)