Graphic Design History Flashcards
Section 2 of MCQ (16 cards)
Who founded the Bauhaus in 1919?
Walter Gropius
What was the Bauhaus’ main objective?
To combine art, craft and technology
Which Bauhaus instructor developed the course for basic design principles?
Johannes Itten
Which political grounp closed the Bauhaus group?
The Nazi Regime
Who introduced European modernist design principles to the US?
Lester Beall
What visual elements were common in Lester Bealls work?
Flat planes, bold colours and dynamic composition.
Harper’s Bazaar during the modern movement was famous for which design style?
Art Deco
What is a defining characteristic of international typographic style?
Grid-based layouts and sans-seriff typography.
Who was a key designer of the international Typographic Style?
Armin Hoffman
Who introduced a machine-oriented approach to design in the Bauhaus?
Laszlo Moholy-Nagy
Which typographic innovation is associated with the Bauhaus?
The use of all-lowercase, sans-seriff type
Who developed the “Universal Typeface” for the Bauhaus?
Herbert Bayer
Which American is credited with bringing Swiss style to corporate branding?
Paul Rand
Who coined the term “graphic designer”?
William Addison Dwiggins
What influenced Lester Beall’s work?
Constructivism, the Bauhaus and tew typography.
