Growing the business Flashcards
(42 cards)
Why is business growth an important objective?
helps to increase market share
lead to lower costs
results in more profit
How does internal growth occur?
A business expands by itself by bringing out new products or entering new markets
Methods of internal growth
New markets - changing the marketing mix to find new markets or expanding overseas
New products - innovating or researching and developing brand new products that are not currently available
new technology - large organisation can benefit from investing in the latest technology or in the ability to develop new technology themselves
External (inorganic growth)
faster way for a business to grow by joining forces with another
Two approaches to external growth
Merger - two or more businesses voluntarily agree to join up and work as one business
Takeover - one business buys another
to take over a company it is necessary to gain control by buying enough shares
Backward vertical
business joins with one at a previous stage (e.g supplier)
Horizontal
businesses at the same stage
Conglomerate
businesses with no common business interest join
Forward vertical
business join with one at a later stage (e.g a customer)
Public limited company
An incorporated business that can sell shares to the public on a stock exchange
Stock exchange
How can a private limited company (Ltd) change into a public limited company?
Through a stock market flotation
this is where business issues shares for sale on the stock exchange
Benefits of being a PLC
ability to raise finance through short capital
limited liability
considered more prestigious and reliable
maybe able to negotiate better prices with suppliers
great public awareness of business
Drawbacks of being a PLC
more complex accounting and reporting procedures
risk of potential takeovers
increased public and media attention
less privacy around financial performance
greater influence on decision making by external shareholders
Internal sources of finance
Sales of assets -
a large business may have assets that it no longer needs such as fixed assets or excess stock
selling assets is a quick way of raising capital
business loses benefit of owning the asset it sells
Retained profit -
safest form of finance - involves no risk or debt
profit is not guaranteed and a business may require a more substantial investment than it can make as profit
External sources of finance
Long capital -
long-term bank loan can break secured against the businesses asserts
interest will be charged and the business will have two make fixed repayments to repay the debt
Share capital -
A PLC can raise considerable capital by selling shares
selling shares puts PLC’s at risk of being taken over
stakeholders are also entitled to a share if the profits through dividends
Dividend
Why may business objectives change?
As business evolve and grow their objectives change to adapt to their internal needs and the external pressures of the environment
External factors affecting business objectives
Competition - as new competitors enter the market or current competitors grow and become more competitive a business may change its objective and become more competitive
Technology - adoption of new technology or the innovation and invention of new products made possible by technology
Market conditions - economic climate may change the level of demand and spending in the market
a fall or rise in demand will influence a businesses ambitions and objectives
Legislation - may force a business to change its products and services
may restrict the businesses operation or create new opportunities
Internal factor affecting business objectives
The annual objects reflect the previous performance of a business
a change in work culture or the business’s leaders is also likely to influence its objectives so that they match the ambitions of the managing director or CEO
Targets for a growing business
expands the product range enter new markets increase sales increase profits gain a larger market share take over other businesses open new stores increase the workforce
Targets for a struggling business that focus on survival
decrease the product range
exit markets
achieve enough sales to break even improve efficiency
maintain market share
reduce costs - close stores, reduce workforce
Retrenchment
business downsizes the scale of its operations e.g by decreasing the range of products it sells or closing some of its stores
Globalisation
business operate internationally and gain a lot of influence or power