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Flashcards in growth hack Deck (10):
1

Four phases in growth hacking

1. Ideation
2. Prioritization
3. Testing
4. Analyzing

2

Two mindsets

Growth vs Fixed

3

System 1 vs System 2

Automatic vs slower

4

T shaped

Both broad and deep knowledge

5

Crowd Butching

Figuring out Opinions

6

3) Good metrics are

1. Comparative
2. Measurable
3. Simple

7

Marketing Communication Mix

1. Advertising
2. Consumer Promotions
3. Events and Experiences
4. Public Relations

8

Appeal/Theme of Message

1. Rational/Informational
2. Emotional
3. Moral

9

Consumer Neuroscience

Scientific study, NOT commercial use

10

Marie

Hello