Grph 131 Test 2 Flashcards
(50 cards)
Lines, shapes, mass, texture, and color
Element of design
The application of proper methods to produce a product that is both artistic and functional
Design
Design elements that form the shapes of an image
Lines
Elementary forms that define specific areas of space
Shapes
A projection of emphasized structure or weight
Texture
A visual tool that illustrates the basics of color
Color wheel
A easier of vole that adds definition to shapes in a visual presentation
Mass
Additive and subtractive systems that create secondary colors from primary colors
Color formation
Balance, unity, contrast, rhythm, and proportion
Principle of design
Variation of elements in a printed product
Contrast
The proper balance of all elements in an image so a pleasing whole results and the image is viewed as one piece
Unity
A design principle that is achieved by changing the value, size, or location of elements in a design
Informal balance
The relation between elements in an image
Proportion
The use of elements in an image to create visual movement and direction
Rhythm
Body type, display type, illustration and white space
Element of layout
Inputting or setting of type
Composition
The areas of layout that are void of printed images
White space
Simple, rapidly drawn designs of a layout
Thumbnail
A person who sets type
Compositor
Process of printing from a raised surface
Relief printing
Storage drawer with individual compartments for the letters and spacing material used in hand-setting foundry type
Job case
Metal frame that supports the type set into the gallery for printing on a relief printing press
Chase
Three sided metal tray used to store type forms or slugs before they are assembled into page form
Gallery
The arrangement of a block foundry type produced by a compositor
Form
