Handout 5 Flashcards
refers to activities a company undertakes to promote the buying or selling of a product or service. It includes advertising, selling, and delivering products to consumers or other businesses. It involves all the actions a company undertakes to draw in customers and maintain
relationships with them
Marketing
should fit the task consumers want, it should work, and it should be what the consumers are expecting to get. (The good or service that the customer buys) .
Product
The product should be available from where the target consumer finds it easiest to shop. This may be High Street, Mail Order, or the more current option via e-commerce or an online shop. (How the product is distributed to the customer) .
Place
The product should always be seen as representing good value for money. This does not necessarily mean it should be the cheapest available. (How much the customer pays for the product) .
Price
Advertising, public relations, sales promotion, personal selling, and, in more recent times, social media are all key communication tools for an organization. These tools should be
used to put across the organization’s message to the correct audiences in the manner they would most like to hear, whether it be informative or appealing to their emotions. (How the customer is found and persuaded to buy) .
Promotion
All companies are reliant on who run them from front line sales staff to the Managing Director or whoever is at the top of the business. they are as much a part of the business offering as the products/services. (The ones who make contact with customers in
delivering the product)
People
The delivery of the service is usually done with the customer present so how the service is delivered is once again part of what the consumer is paying for. (The systems that deliver a product to a customer) .
Processes
Almost all services include some physical elements even if the bulk of what the consumer is paying for is intangible. (The elements of the physical environment the customer experiences) .
Physical Evidence
refers to brand promotion on any kind of channel that has been around since before the advent of the internet. it relied on outbound tactics such as print, television ads, and billboards.
Traditional Marketing
includes all activities in the effort of ensuring the business’s products or
services are visible on search engine results pages (SERPs). When a user types in a certain keyword, it
enables the business to appear as a top result for that search query.
Search Engine Marketing
a key instrument in inbound and digital marketing because the content is what allows audiences as well as search engines, such as Google, to find the information they need on the web. it involves creating, publishing, and distributing content to their target audience.
Content marketing
creating content to promote brand and products on various social media platforms like Facebook, Instagram, LinkedIn, and Twitter.
Social media marketing
a type of content marketing that involves using video as a medium. The idea is to create videos and upload them to a website, YouTube, and social media to boost brand awareness, generate conversions, and close deals.
Video Marketing
leveraging smart speakers like Amazon Alexa and Google Home to educate people and answer questions about their topics of interest.
Voice marketing
involves sending educational or entertaining content and promotional messages to people who willingly subscribed to a business’ newsletter. The primary goal is to deepen their relationship with the customer or prospect by sending marketing messages personalized to them.
Email marketing
