Handout 5

Question 1

is a form of information dissemination where everything is in print, primarily through materials that can be held by a hand, like newspapers and magazines (Bean-Mellinger, 2018). It is dubbed traditional media because it is the oldest form of information transfer, aside from dance and oral dissemination.

Answer 1

Printed media

Question 2

launched in 1905, was perhaps the first national magazine in circulation.

Answer 2

Philippine Magazine,

Question 3

the Philippines’ first comic strip,

Answer 3

Kenkoy

Question 4

went live in 1837, it established a precedent for modern electronic means of communicating across borders.

Answer 4

telegraph

Question 5

was developed by Nikola Tesla in 1891 when he constructed a high-frequency transformer.

Answer 5

electronic transmitters

Question 6

He was able to successfully send an electrical signal to a receiving device that was not linked to his transmitter, indicating that a signal could be delivered into space and received by devices at random sites. He referred to his invention as a

Answer 6

radiotelegraph

Question 7

owned the first three (3) fifty-watt stations, KZKZ, KZRM, and KZEG,

Answer 7

Henry Hermann

Question 8

Tagalog and localities’ dialects are the daily fares on most stations. These programs are heavily favored by the masses, whether urban or rural. The “pang-masa” program is a show, which tackles clichéd storylines about abused women, philandering spouses, love’s inequity, and dishonesty.

Answer 8

Radio dramas and commentaries

Question 9

is a rising media format for delivering radio-style information and programs to a computer, phone, or media device. The term is a combination of iPod and broadcast.

Answer 9

podcast

Question 10

Radio technology also paved the way to broadcast

Answer 10

popular - or pop
- music.

Question 11

created the first phonograph.
This was followed a decade later by the flat-disk phonograph (or gramophone) invented by American inventor Emile Berliner (1851-
1929),

Answer 11

Thomas Edison

Question 12

a blend of classics, light opera, and softer rock singles.

Answer 12

Adult contemporary/Easy listening:

Question 13

these are the works of eminent composers. Despite being products of high culture, they have endured and mainstream popularity.

Answer 13

Classical music:

Question 14

encompasses all subgenres, including traditional, urban, and rock country. This genre is exemplified by the prominent rural themes and simple life.

Answer 14

Country

Question 15

This genre emerged because of the prevalence of urban nightlife.

Answer 15

Disco is divided into two (2) categories: classic disco from the 1970s and 1980s and contemporary techno or electronic dance music
(EDM).

Question 16

a mash-up of several genres, including pop, rap, rock, techno, and others.

Answer 16

Eclectic Pop

Question 17

music that incorporates electronic effects and digital instruments and encompasses experimental and electronic dance

Answer 17

Electronic

Question 18

mostly college and university radio stations promote this form of music. It is a genre that uses non-musical objects to create traditional instruments or sounds and is manipulated to suit the artist’s preference.

Answer 18

Experimental

Question 19

both the original and popularized varieties. It employs the use of traditional musical instruments.

Answer 19

Folk

Question 20

music aimed at fans of both contemporary and classic gospel singers.

Answer 20

Gospel

Question 21

music from all eras and genres of jazz, blues, and swing.

Answer 21

Jazz and Blues

Question 22

Mostly from the romantic period. This is another surviving facet of high culture.

Answer 22

Opera

Question 23

classic and contemporary works by rap and hip-hop artists.

Answer 23

Rap and hip-hop

Question 24

classic and contemporary performers perform rhythm and blues music, as well as its funk and soul subgenres.

Answer 24

Rhythm and Blues, Funk, and Soul

Question 25

encompasses all styles of music, past, and present, including old rock and roll, classic rock and roll, jazz rock, folk rock, hard rock, metal rock, industrial rock, grunge, and punk.

Answer 25

Rock

Question 26

began in the late 1980s in the United Kingdom and has since developed into its own distinct genres, including Britpop (British guitar pop music) and Riot Grirl, a feminist punk rock movement, among others.

Answer 26

Indie music

Question 27

may be found in isolated portions of the nation, such as the highlands of northern Luzon and the coastal and interior regions of the islands of Mindanao,

Answer 27

Pre-Hispanic or Malayan-type music

Question 28

Most Filipinos associate Spanish culture with one genre of music. In the late nineteenth century, in a few Spanish cultural centers, this Mediterranean-style tune with guitar accompaniment blossomed, spreading to neighboring islands where it is still performed today.

Answer 28

Hispanic-type Music

Question 29

is based on photographic technology.

Answer 29

Film

Question 30

was used by artists to draw in the Renaissance.

Answer 30

Camera obscura (darkroom)

Question 31

invented the modern camera.

Answer 31

Joseph Nicéphore Niépce (1765-1833)

Question 32

invented photography.

Answer 32

Louis J. M. Daguerre (1787-1851) and the British inventor William Henry Fox Talbot (1800-1877)

Question 33

Films are typically divided into three (3) types

Answer 33

narrative, documentary, and animated (or cartoon) films

Question 34

is a work of fiction or a portrayal of actual events.

Answer 34

narrative film

Question 35

is when the screenplay is written.

Answer 35

Preproduction

Question 36

the screenplay is filmed.

Answer 36

production stage

Question 37

is the last step of filmmaking when non-linear sequences are edited together to form a plot and other components like music, and special effects are added.

Answer 37

Postproduction (editing)

Question 38

is a nonfiction film that depicts real-life circumstances with people explaining their thoughts and experiences to a camera or interviewer.

Answer 38

documentary

Question 39

are narrative stories intended for children. A storyboard is a set of drawings that depicts the essential portions of the tale.

Answer 39

Animated films

Question 40

introduced in the late 1970s, was the first to be commercialized. The popularity of the technology was shortly overshadowed by RCA's cleverly advertised VHS videotape format.

Answer 40

Sony Betamax Tape

Question 41

was the first television station to broadcast in the Philippines in 1953.

Answer 41

DZAQ-TV Channel 3 of Alto Broadcasting System (ABS) in Manila

Question 42

has had the most rapid expansion in the television business. The rise of this, which was established in 1969, was stifled under the Marcos government due to an order providing an exclusive license to a business ally to build and run it nationwide.

Answer 42

Cable television

Question 43

was derived from the medieval Latin verb advertere, which is defined as "to direct one's attention to."

Answer 43

advertising

Question 44

The first recorded advertising material during human civilization was the use of

Answer 44

outdoor signs

Question 45

Creating an image for a product involves giving it a "personality" that can be marketed to certain demographics. The image is made up of the product's name, packaging, logo, pricing, and general presentation.

Answer 45

Image-creation

Question 46

uses unconscious archetypal motifs to construct a commercial image.

Answer 46

Mythologization

Question 47

refers to the application of visual artists' practices. Using bizarre imagery and juxtaposing subject matter, surrealist artists make perfume commercials that depict ladies surrounded by a black abyss or emerging magically out of nothing. by

Answer 47

Aestheticization

Question 48

uses real people and celebrities instead of professional actors. Consumers prefer real people and celebrities over actors.

Answer 48

Real-life advertising

Question 49

is the utilization of popular culture styles, trends, and language to construct advertising messages.

Answer 49

Simulation

Question 50

is a sort of subliminal advertising, impacting people's thinking without their knowledge.

Answer 50

Placement

Question 51

exemplifies what popular language is all about and what connotations it conveys. Since the 1920s, young people have used it to describe appealing lifestyle pictures.

Answer 51

Cool

Question 52

"duh," "dude," and "dope" have evolved into colloquialisms and have become part of popular culture. In the late 1990s, the word "duh" began to appear in the media, from movies to television shows, and even entered the vernacular for a short period of time.

Answer 52

Slang

Question 53

is a compressing language, employing abbreviations not just to speed up communication but also to convey subtleties of meaning. This may be observed, for example, in the way certain artists spell their names.

Answer 53

Pop language

Question 54

is characterized as a language that incorporates various languages and names and integrates them in creative ways.

Answer 54

swardspeak (or the "gay lingo")

Question 55

is the deliberate switching of either the word's entire spelling or syllabic

Answer 55

Inversion

Question 56

are the intentional use of words that have localized versions of the intended words, usually in the form of puns.

Answer 56

Word plays

Question 57

are the usage of words that sound similar to the words that will be used in the conversation.

Answer 57

Deliberate homophones

Question 58

are the intentional use of famous celebrity names, whether local or foreign, as descriptors for the intended words.

Answer 58

Name puns

Question 59

is the deliberate usage of foreign words while retaining the foreign word's meaning.

Answer 59

Borrowing

Question 60

have become a genuine language of their own, being utilized by everyone from artists to politicians to marketing and more.

Answer 60

Emojis

Question 61

describes the ever-expanding internet pastiche culture where everything may be mixed, from physics to music and comedy fads.

Answer 61

"mash-up culture"