Harman / Aha Radio Flashcards
Teach me words / idea for Harman and my digital media profession.
What is the basic definition of Aha Radio?
Aha is a cloud-based platform for a seamless delivery of infotainment content within vehicles, mobile & in-home devices.
What major auto manufacturers have we announced partnerships with?
Acura, Chrysler, Honda, Ford, Subaru, Porsche, Mazda, Hyundai, Renault, Toyota
What accessory / aftermarket partners do we work with?
Alpine / Kenwood /Pioneer and Belkin
What are 3-5 other brands that Harman owns?
AKG harman/karon Infinity JBL Lexicon Mark Levinson
What are some key partners we work with now? Name 10 of them.
NPR, CBS News, Emmis, Univision, CBS Radio Network, Fox News, Facebook, twitter.
Where are we internationally?
70+ countries. Europe, Japan, Latin America, Canada, etc.
ALSO: Moving into 1. India 2. China 3. Brazil 4. Russia 5. Japan 6. Germany 7. Korea
Who is the Licencee?
US
Who is the Licencor?
THEM
What does NHTSA stand for?
National Highway Traffic Safety Administration
What’s HU stand for?
Head Unit
What’s MAU stand for?
Monthly Active Users
What’s DAU stand for?
Daily Active Users
What’s OTA stand for?
Over the Air
What’s SNS stand for?
Social Networking Service (such as Facebook, LinkedIn)
What’s DSP’s stand for?
“Demand Side Platforms,” also known as “DSPs” – the largest include Google’s AdX, AppNexus, and Turn.
What’s eCPM stand for?
effective cost per thousand impressions. It is calculated by dividing total earnings by total number of impressions in thousands.
What’s Geo-fencing mean?
a virtual perimeter for a real-world geographic area.
What’s HMI stand for?
Human Machine Interface
What’s GPS stand for?
Global Positioning System
What’s EU stand for?
European Union
What’s KPI stand for?
Key Performance Indicator – Simply a metric that is tied to a target. Usually shown as a relationship of actual vs. Target, they help you know instantly if you are on or off target.
What’s TLH?
Total Listening Hours
What’s ATH?
Aggregate Tuning Hours
What’s the definition of Supply Side?
Most people working with digital information are on the “supply side.” You know, the beginning of the digital information lifecycle where you create and “supply” great stuff like photos, music, TPS reports and the like. In fact, most people are on the supply side.
Publishers use Supply Side Platforms for three primary purposes – first, to bring unsold inventory to many ad exchange markets at once, second, manage the complexity of ad network relationships, and third, provide a suite of tools and reports on both sets of demand.