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Flashcards in Harman Lifestyle Deck (52)
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1
Q

Who is Pascal VanLaer

A

The new Jennifer - Vice President & General Manager, Headphones & Wearables at HARMAN (moved)

2
Q

What is a SKU

A

SKU (stockkeeping unit, sometimes spelled “Sku”) is an identification, usually alphanumeric, of a particular product that allows it to be tracked for inventory purposes. Typically, an SKU is associated with any purchasable item in a store or catalog.

3
Q

What does CU stand for?

A

Contribution Margin. The phrase “contribution margin” can also refer to a per unit measure of a product’s gross operating margin calculated simply as the product’s price minus its total variable costs.

4
Q

What is a pivot table?

A

In data processing, a pivot table is a data summarization tool found in data visualization programs such as spreadsheets or business intelligence software. Among other functions, a pivot table can automatically sort, count, total or average the data stored in one table or spreadsheet, displaying the results in a second table showing the summarized data. Pivot tables are also useful for quickly creating unweighted cross tabulations. The user sets up and changes the summary’s structure by dragging and dropping fields graphically. This “rotation” or pivoting of the summary table gives the concept its name.

5
Q

What does FOB Stand for?

A

FOB – Free on Board (or Freight on Board). This basically means that the cost of delivering the goods to the nearest port is included but YOU, as the buyer, are responsible for the shipping from there and all other fees associated with getting the goods to your country/address.

6
Q

What is SAP system (forecasting)

A

Systems, Applications and Products

SAP is a software company that develops Customer Relationship Management (CRM), a marketing software program designed to help businesses plan, execute and manage their marketing campaigns.

SAP Forecasting and Replenishment optimizes the internal logistics of retail companies by improving the replenishment processes.

It aims to:

Cuts surplus stock in distribution centers and stores
Reduces stockouts in distribution centers and stores

Lessen the large amount of manual work required by implementing highly automated replenishment planning in stores and distribution centers

Increase transparency in the supply chain through effective analyses
SAP F&R helps you minimize the total cost of ownership (TCO).

7
Q

OEM vs. ODM

A

OEM: Original Equipment Manufacturer

Come with your own specifications, your own requirements, your own detailed visions of your product and drop them to a OEM factory. The OEM will start manufacture your product from scratch, will be attentive to your needs and will fallowing your will. This is the kind of supplier you should looking for if you want a unique product under your brand name. Then, you can charge another company to distribute your products

ODM: Original Designed Manufacturer

An ODM factory will give you products ideas. Give the factory some expected functions, some expected performance and some expected ideas of the conceptions and the factory will manage to suggest you some final product. You don’t know how to build a product? An ODM factory could put all your ideas and dreams into reality.

Whatever you choose, both are risky in a number of respects. First, allowing your factory to take any design credit for your final products is dangerous, because often your factory will feel some ownership and may sell your products to other buyers. Next, when manufacturing a product that is a special design (not a product currently made by the factory), quality issues are frequent!

8
Q

What does COC stand for at Harman?

A

Lifestyle Audio’s “Center Of Competence” (CoC).

9
Q

What does ASR Stand For?

A

Auto Speech Recognition

10
Q

What does NLP Stand for?

A

Natural language processing

11
Q

What is farfield audio?

A

Microphones that can pick up voice from FAR AWAY.

12
Q

What does BSP stand for?

A

Business Service Provider. A business service provider (BSP) is one of several categories of service provider in the business world. … Unlike an ASP, a BSP provides business processes as services, providing partial or full business process outsourcing. They are often subdivided into two types: “back office” and “front office” BSPs.

13
Q

What does SoM stand for?

A

System on Module A system on a module (SOM) is a board-level circuit that integrates a system function in a single module. … A typical application is in the area of embedded systems

14
Q

What does LCD stand for?

A

Liquid Crystal Display IPS = IPS (In-plane switching) is a screen technology for liquid crystal displays (LCDs). It was designed to solve the main limitations of the twisted nematic field effect (TN) matrix LCDs in the late 1980s.

15
Q

What does ORT stand for?

A

related to testing meaning, “ongoing reliability test.”

16
Q

What does Supply Chain really mean?

A

A supply chain is a system of organizations, people, activities, information, and resources involved in moving a product or service from supplier to customer. Supply chain activities involve the transformation of natural resources, raw materials, and components into a finished product that is delivered to the end customer.

17
Q

What is a Wholly Owned Subsidiary

A

A wholly owned subsidiary is a company that is completely owned by another company. The company that owns the subsidiary is called the parent company or holding company. The parent company will hold all of the subsidiary’s common stock.

18
Q

What does ATP stand for?

A

Average Trade Price

19
Q

What does ICE stand for?

A

In Car Entertainment

20
Q

What does PND stand for?

A

Personal Navigation Devices

21
Q

What does VPA stand for?

A

Virtual Personal Assistant

22
Q

What is the IFPI?

A

The International Federation of the Phonographic Industry (IFPI) is the organisation that represents the interests of the recording industry worldwide. It is a non-profit members’ organisation registered in Switzerland and founded in Italy in 1933.

23
Q

What is a POC?

A

Proof of concept

24
Q

What is GPLM?

A

Global Product Line Manager – The product line manager manages specific products to ensure that their success is in line with the company’s expectations. They strive to increase profitability of existing products, while also helping to develop new products.

25
Q

Who is Tencent?

A

Tencent, which owns a majority stake in TME, operates the most popular social platforms in China and has a proven record of investing in innovative technology companies. TME is an early mover in authorized digital music and is the largest online music services company in China.

26
Q

What is P2P in marketing?

A

Peer to Peer, but also “Pay to Play.” Pay to play, sometimes pay for play, is a phrase used for a variety of situations in which money is exchanged for services or the privilege to engage in certain activities. The common denominator of all forms of pay to play is that one must pay to “get in the game”, with the sports analogy frequently arising.[1]

27
Q

What does FCST Stand for?

A

Forecast

28
Q

What are Counterfeits and Parallel imports? (David R)

A

Issues with David Rogers.

COUNTERFIETS: is defined as something made in imitation of something valuable or important with the intention to deceive or defraud. Counterfeiting is illegal, punishable in most countries both criminally and civilly. With their factories producing 67% of the world’s supply, China leads the world in sales of counterfeit goods.

PARALLEL IMPORTS: goods, also known as gray market goods, do not fall under the category of “fakes” as do counterfeit goods and knock-offs. Parallel imported goods are authentic goods imported into a market for sale without the consent of the trademark owner. Parallel imports differ from counterfeit goods and knock-offs in that they have been manufactured by or under license from the trademark owner. The wrong which exists here is that the products are imported into a jurisdiction in which the trademark owner did not intended.

29
Q

What is David Roger’s title?

A

President, Consumer Audio (David Rogers Boss)

30
Q

Issue with Financial Forecasting (David R)

A

Because we make mistakes here, we lose money in marketing

31
Q

Pricing aligned at gate 2

A

Gate 2 is when we “lock in” on the pricing and strategy (vs. Gate 4)

32
Q

Budget for 2018

A

2 Billion (from 1.7 in 2017). Now in the Calendar year.

33
Q

Main countries in LIfestyle

A

Amer, EMEA, INDIA, Russia, Brazil, China, APAC, Japan

34
Q

5 main focuses for 2018:

A
  1. Dominate in Portable Audio 2. Grow Headphones to 1B 3. Lead in VPA Speakers 4. Expansion in Regions & Channels 5. Inorganic Growth
35
Q

What are VPA Speakers?

A

Virtual Personal Assistant

36
Q

What is Inorganic Growth?

A

The rate of growth of business, sales expansion etc. by increasing output and business reach by acquiring new businesses by way of mergers, acquisitions and take-overs. 1. For technology 2. Market-share 3. Talent

37
Q

We acquired Arcam in 2018. Who are they?

A

one of the best-known brands in British hi-fi, has been acquired by Harman International Industries.

38
Q

What is the Citation product? (2018)

A

Mullti-Room, Voice controlled Lifestyle speakers

39
Q

New Smart Audio (2018)

A

Go it moving to Go 2, Clip 3, Extreme 2, JBL Tunes, Harman Kardon Sutio

40
Q

New Headphones (2018)

A

JBL Everest (GA), JBL Live, JBL Tune, etc.

41
Q

Here are the 5 words to focus on in lifestyle:

A
  1. CUSTOMERS (END USERS, RETAILERS, DISTRIBUTORS) 2. COMPETITION 3. SHARE BEST PRACTICE 4. TEAM AND TALENT 5. TRUST
42
Q

What is our 2025 Lifestyle financial goal in terms or revenue goals?

A

Harman 20B By 2025, Lifestyle should do 5B - (3.6B with what we have today). The gap of 2.4 is through inorganic (buy a market share leader in a category we don’t compete)

43
Q

What is Bisto?

A

Google Assistant in Headphones feature

44
Q

What does CAGR stand for?

A

Compound Annual Growth Rate. business and investing specific term for the geometric progression ratio that provides a constant rate of return over the time period.

45
Q

What does MFi stand for?

A

Apple Inc.’s MFi Program (“Made for iPhone/iPod/iPad”) is a licensing program for developers of hardware and software peripherals that work with Apple’s iPod, iPad and iPhone. The name is a shortened version of the original long-form Made for iPod.

46
Q

What is CM# (see it in the top 10 reports)

A

Contribution Margin: In accounting contribution margin is defined as revenues minus variable expenses. In other words, the contribution margin reveals how much of a company’s revenues will be contributing (after covering the variable expenses) to the company’s fixed expenses and net income.

47
Q

Who is David Rogers Boss?

A

Executive Vice President and President,

Lifestyle Audio, HARMAN

48
Q

What does MP stand for?

A

Mass Production

49
Q

How do you spell the name of the city in China I’m going to.

A

Shenzhen

50
Q

What are the 4 major divisions at Harman?

A

Connected Car, Connected Services, Professional Services and Lifestyle

51
Q

What are the 4 more categories of consumer audio?

A

Smart Audio, Connected Home, Headphones and Embedded

52
Q

What does CY stand for in relation to at date?

A

Calendar Year