He Flashcards
(22 cards)
What is a consumer?
Someone who buys a product or uses a service
What does influence mean?
A way of encouraging consumers to by a product
What does organic mean?
Food that is produced without additives or pesticides
What does ethical mean?
Concerned about the people and the environment
What does service mean?
Something which is used by a consumer such as public transport
What does need mean?
Something that is necessary
What is a planned purchase
Thinking about a product or service before purchase
What does impulse buying mean?
Busting something on a ‘whim’/without planning/research
What is a product?
An item which is bought by a consumer such as food or clothes
What are the factors that influence what we buy?
- national values
- costs
- the product packaging
- reviews
- advertisement
- size
- brand
- past experiences
- taste
What is an example of how culture can influence your choices?
A girl my wear a long prom dress to her school but another girl might wear a decorative sari instead
An example of how ethical can influence your choices
If you’re an ethical consumer you are more likely to choose products that are local
An example of how economic can influence your choices
You might want the latest computer game, pair of shoes or concert ticket but if you don’t have the money to spend then you can purchase them
An example of how physiological can influence your choices
If you have an allergy then you must avoid them foods and have the ones that don’t contain your allergen
An example of how social can influence your choices
A friend recommended it to you so you try it
Describe 4 ways in which the layout of the store can increase sales
At the entrance-just inside the supermarket there is some clear spaces to let costumers adjust to the atmosphere
-the heating may blow warm air on to costumers, which is psychologically welcoming
Fruit and veg-placed near the front of supermarket because costumers associate fruit and veg with freshness and quality so haveumg them at the front of the store has a positive effect on sales
On the shelves-people tend to look at things on a shelf from left to right, so the more expensive things are positioned on the right
-the cheapest variety is put either on a high shelf or on a low shelf to prevent costumers from seeing it too early
Going down the aisle-as costumers turn their shopping trolleys they have to slow down first so supermarkets display special offers and impulse purchases which are called ‘hot spots’
-aisles are used to group items around a theme to make you buy more than you had on your mind
Bread and milk- the bread and milk are essential purchases so therefore they are at the back so costumers have to go past all the other products that would appeal to them
At the checkout-there are many sweets there to eat that you deserve them after your big shop to tempt you one last time
What are the 3 questions ethical consumers are likely to ask before purchasing a food?
1Has the foods been produced with animal friendly methods?
2Are these good approved the the Fairtrade Foundation?
3Is the product from a local supplier?
For farming to be called organic it must;
- know how to make responsible decisions as consumers
- not use artificial chemical fertilisers
- restrict the use of pesticides
- respect animal well fare
- know the difference between conventional and organic farming
Why do you think the sales of organic food have increased in recent years?
- increased awareness of environmental issues
- public are more aware of food scandals e.g. the horse-meet scandal
- consumers are more informed about organic food e.g. from tv docs.
- public are keen to follow celebrities i.e they see it as fashionable
What is the Fairtrade foundation?
A foundation that works to ensure better prices, working conditions and terms of trade for farmers and their workers
Write 5 examples of products that carry the Fairtrade logo
1chocolate 2cotton 3coffee 4beauty products 5banana
What does food miles mean?
Food miles are the distance the food has travelled from its source to where it is sold
