health ads 3 unit 3 Flashcards
(74 cards)
‘old’ public health
government actions that focused on changing
the physical environment to
prevent the spread of disease,
such as providing safe water,
sanitation and sewage disposal,
improved nutrition, improved
housing conditions and better work
conditions
improved water and sanitation
People were provided with safe water to drink
How it affected health status
* Infectious diseases such
as diarrhoea, typhoid and
cholera were reduced
* Improved infant and child
mortality rates
* Improved life expectancy
better quality housing and fewer slums
air quality and ventilation improved, protection from external elements and disease, overcrowding, sanitation elimination …. conditions would have meant that people were living in less proximity to one another. this would have enabled separation from other people when someone was ill, preventing the spread of infectious disease, and reducing the burden of disease associated with infectious diseases such as pneumonia.
better quality food and nutrition
Meant that there was greater access to food for individuals, especially children. This would have prevented malnourishment, meaning that immunity would be improved so individuals could fight against disease. This would thus have improved morbidity related to infectious diseases from 1900.
introduction of quarantine laws
Quarantine laws meant that individuals with an infectious disease were mandated to be separated from society to prevent the spread of the disease. This would have increased life expectancy from the 1900s onwards, because less people would be contracting infectious diseases and dying from them prematurely.
safer working conditions
this old public health action meant that safer conditions were put in place, such as mandates around wearing protective gear to protect from workplace injury. This may have reduced mortality related to injuries in the 1900s.
more hygienic birthing practices
More hygienic birthing practices would have meant more people were aware of how to ensure hygiene during birth (e.g. knowing how to properly clean equipment). This would have prevents infection for mothers, decreasing maternal mortality
provision of antenatal and infant welfare services
provision of antenatal and infant welfare services may have meant that women were provided with information about a healthy diet during pregnancy. This would have ensured that babies received adequate nutrients in utero, preventing against low birth weight which would have prevented rates of asthma later in childhood for children. Therefore, morbidity rates would have improved for children with this action.
mass immunisation programs
Reductions from infectious
diseases such as smallpox, polio, diphtheria, pertussis, tuberculosis, tetanus, polio, measles, mumps, rubella, hepatitis B and COVID-19. Improved infant and child
mortality rates, Improved life expectancy
health promotion
the process of enabling people to increase control over and improve their health
biomedical approach
focuses on the physical or
biological aspects of disease and illness; a medical model practised by doctors and health professionals and is associated with the diagnosis, treatment and cure of disease
biomedical approach strength
Many causes of death that were common in the past, such as
some infectious diseases, can now be treated and cured. This
increases life expectancy.
limitations of biomedical approach to health
Those relying on the biomedical approach to restore optimal
health and wellbeing may experience conditions that cannot
be cured or treated effectively. These conditions may be
preventable through behaviour change, but this is not a
focus of the biomedical approach. Cancer is an example of a
condition that has treatments available but, in many cases,
no cure.
social model of health
an approach that recognises
improvements in health and wellbeing can only be achieved by directing effort towards addressing the physical, sociocultural and
political environments of health that have an impact on individuals and population groups
Ottawa charter for health promotion
an approach to health
developed by the World Health Organisation that aims to reduce inequalities in health. It reflects the
social model of health and provides five action areas that can be used as a basis for improving health
outcomes.
Bad cats smell dead rats
Building public policy, Create supportive environment, Strengthen community action, Develop personal skills, Reorient health services
Bad - Building public policy,
Relates directly to the decisions made
by government and organisations
regarding laws and policies that
make it more difficult for people to
undertake unhealthy behaviours and
seek to make healthier choices the
easier choices
Cats - create supportive environment
Recognises the impact that the
broader determinants have on health
and wellbeing and health status
* Aims to promote a healthy physical
and sociocultural environment for all
members of the community
* A supportive environment is one that
promotes health and wellbeing by
being safe, stimulating, satisfying and
enjoyable
smell - Strengthen community action
- Focuses on building links between
individuals and the community,
and centres around the community
working together to achieve a
common goal - Giving the community a sense of
ownership of a health and wellbeing
strategy and working together
increases the likelihood that it will
be effective
develop personal skills
- Education is the main aspect of
this action area. Education refers to
gaining health-related knowledge
and skills that allow people to make
informed decisions that may indirectly
affect health and wellbeing (such as
talking to people to resolve conflict
rather than using violence or teaching
people the skills they need to cook a
healthy meal). - Education can occur in many places,
including school and work settings,
families, and government and non-
government organisations.
rats - Reorient health services
Refers to changing the health system
so that it promotes health and
wellbeing rather than just focusing
on diagnosing and treating illness, as
is the case with the biomedical model
* Addressing all factors that influence
health and wellbeing, not just
diseases. This requires a shift towards
health promotion, which includes
doctors taking on the role of educator
Strengths of social model
Because the social model focuses on the broader
determinants of health and wellbeing, it can prevent
conditions from developing in the first place, therefore
improving health and wellbeing and health status.
Social justice
Social justice relates to fairness within society and is based on the following principles- Access, equity, sustainability, funding