Health Promo Unit 4

Question 1

What is a community?

Answer 1

Membership
Common symbol systems 
Shared values and customs
Mutual influence
Shared needs
Shared emotional connection

Question 2

Community based programs are based on

Answer 2

Principles of participatory democracy and social justice

Question 3

Community organization is often referred to as

Answer 3

Community development/participation

Grass-roots participation

Question 4

Community organization definition

Answer 4

The process by which communities are helped to ID common problems, mobilize resources, and develop and implement strategies for reaching goals

Question 5

Assumptions of those who work to organize communities

Answer 5

1. Communities can develop capacity to deal with own problems
2. People want to change and can
3. People should play active roles in major changes that take place in their communities
4. Self-imposed changes work better than other-imposed
5. Holistic approach offered through varying interests
6. Democracy requires cooperation of people
7. Help is often needed

Question 6

Process for C.O.

Answer 6

1. Recognize the problem
   - Can come from people within community (bottom-up/citizen initiated)
   - Can come from people outside the community (top-down/outside in)
2. Gain entry into community
   - Need buy in
3. Organize the people
   - Gain support of the masses
4. Identify the specific health problems
5. Determine priorities and set goals
6. Arrive at sol’n and select intervention
7. ,8.,9. Implement, evaluate, maintain

Question 7

Resources Include

Answer 7

All people and things required to carry out program

Question 8

Personnel (3 types)

Answer 8

Internal
External
Speaker’s bureaus (voluntary and symbiotic)

Question 9

3 Ways to obtain Curriculum

Answer 9

Develop own
Canned materials
Combination

Question 10

Marketing definition

Answer 10

The planned attempt to influence the characteristics of voluntary exchange transactions (exchanges of costs and benefits)

Question 11

Social Marketing

Answer 11

The application of commercial marketing technologies to programs designed to influence the behaviours of a target pop’n

Question 12

Social marketing focuses on

Answer 12

Non-tangible products such as ideas, attitudes, and lifestyle changes

Question 13

Innovators

Answer 13

2% of the population

Want to be the first to try something new

Question 14

Early adopters

Answer 14

14%, very interested in the program, a little more cautious
Often considered opinion leaders
Mass communication

Question 15

Early majority

Answer 15

34%, interested but need a little push

Need external motivation

Question 16

Late majority

Answer 16

34%, skeptical about program

Question 17

Late adopters

Answer 17

16%, not interested in program

Question 18

4 Ps of Marketing

Answer 18

Product
Price
Placement
Promotion

Question 19

Implementation definition

Answer 19

Initiating the activity, providing assistance to it, problem solving issues, and reporting on progress

Question 20

Phases of Program Implementation

Answer 20

1. Adoption of the program
2. Identifying and prioritizing the tasks
3. Establish a system of management
4. Putting plans into action
5. Ending or sustaining the program

Question 21

3 Main Implementation Strategies

Answer 21

Pilot testing
Phase-in
Total program

Question 22

Informed consent components

Answer 22

Explain nature and purpose of program
Any risks 
Benefits 
Alternative programs
Make sure they know they can stop at any time

Question 23

Omission

Answer 23

Not doing something you should do

Question 24

Commission

Answer 24

Doing something you should not do

Question 25

#1 Strategy for successful implementation

Answer 25

Plan

Question 26

Citizen participation

Answer 26

Mobilization of citizens for the purpose of undertaking activities to improve the condition of something in the community

Question 27

Community capacity

Answer 27

Characteristics of communities that affect their ability to identify, mobilize, and address social and public health problems

Question 28

Community development

Answer 28

Create economic and social progress for the whole community

Question 29

Grassroots participation

Answer 29

efforts of people taking collective action on their own behalf

Question 30

Macro practice

Answer 30

methods of professional change that deal with issues beyond the individual, family, and small groups

Question 31

Social capital

Answer 31

Relationships in a community that promote trust and mutual benefit

Question 32

Categories of Community organization

Answer 32

Locality development: seeks community change through broad participation from community Social planning: focused on problem solving, typically from an outside expert Social action: increasing community's problem solving ability and achieving concrete changes

Question 33

Gatekeepers

Answer 33

Individuals who control the political climate of the population

Question 34

Executive participants

Answer 34

Initial group of people affected by the health problem

Question 35

Task force

Answer 35

Group of doers that is not ongoing but brought together due to a strong interest in an issue

Question 36

Coalition

Answer 36

Formal alliance of organizations that come together to work for a common goal

Question 37

Community building

Answer 37

Stresses the identification, nurturing, and celebration of community assets

Question 38

Primary building blocks

Answer 38

``` Personal income Individual businesses Citizens associations Cultural organizations Skills and abilities of residents Newspaper, TV, radio ```

Question 39

Secondary building blocks

Answer 39

Higher education institutes Hospitals Libraries Parks

Question 40

Potential building blocks

Answer 40

Welfare expenditures | Public information

Question 41

Two phases in goal setting process

Answer 41

ID the priorities | Use priorities to write the goals

Question 42

Formative Evaluation

Answer 42

measurement of the process used to improve the quality of the effort

Question 43

Summative evaluation

Answer 43

Comparing the outcomes of the process to earlier stated goals

Question 44

Development sequence of small groups

Answer 44

``` Forming: orientation Storming: members will have different opinions Norming: everybody knows their roles Performing Adjourning or reforming ```

Question 45

5 Characteristics of effective team

Answer 45

``` Cohesiveness Trust Selecting high performance norms Cooperation Interdependence ```

Question 46

5 Components of Canned Program

Answer 46

``` Participant's manual Instructor's manual Audiovisual materials Training for instructors Marketing ```

Question 47

8 Ways of financing a program

Answer 47

``` Participant fee Third party support Cost sharing Cooperative agreements Sponsorship Grants/gifts Combining sources Preparing and monitoring a budget ```

Question 48

Pretesting

Answer 48

Making sure planners are on track with consumer preferences before launching campaign. Should always be completed with members of the priority population.

Question 49

Logic model

Answer 49

Systematic and visual way to present relationships among resources, activities, and changes you hope to achieve

Question 50

Logic models include 3 components

Answer 50

Inputs: resources Outputs: activities or interventions Outcomes: intended results

Question 51

Audit

Answer 51

Review and confirmation that financial reports are accurate. Internal: frequent and ongoing by someone in the organization External: usually once a year by qualified accountant

Question 52

Concerns with implementation

Answer 52

Safety/medical concerns Ethical issues Legal concerns Procedures for record keeping (anonymity and confidentiality) Procedural/participant's manual to ensure everyone understands the program and to avoid type 3 error - failure to implement properly