Health Promotion

Question 1

Social

Answer 1

Concentrates on changing society rather than the individuals e.g. Smoking ban

S;-
May be easier to give up smoking because it’s less sociable acceptable
People don’t wanna be seen as different=successful

W;-
People may feel target or intimidated= so rebel
Needs a large scale approx Have=takes a long time

Question 2

Educational

Answer 2

Emphasises information given to promote better knowledge and understanding of health matters so they can adopt a healthier lifestyle
E.g talks on dangers of smoking, TV ad

S;-
Can be delivered to a large group
Individuals can make informed decisions
W;-
Assumes the target group can read and write
Difficult to know if learning took place

Question 3

Behaviour change

Answer 3

Encourages service users to change their behaviour
E.g encouraging children to eat healthy

S;-
Appeals to the adult in people
Encourages personal change
W;-
Behaviour is not easy to change
People don't like being told what to do

Question 4

Fear arousal

Answer 4

To show images of consequences of unhealthy lifestyle to frighten service users into choosing a healthier lifestyle e.g TV ad showing consequences of drink driving

S;- consequences are clear to see
Has a strong impact
W;- the idea of it wont happen to me
Some people my turn it off cause it’s upsetting

Question 5

Medical

Answer 5

Focuses on the prevention of disease through intervention by medical experts
E.g. Immunisation schedules, flu jabs

S;-
Has a history of success- small pox
Cost effective- cheaper to prevent disease
People feel they can trust doctor

W;-
People may not attend appointments
Fear among side effects- MMR AUTISM

Question 6

Taking responsibility for your own health

Accessing services , lifestyle choices , self advocacy

Answer 6

Accessing services;
Attending regular checkups
Responding to invitations for screening
Making an appointment before condition deteriorates

Lifestyle choices;
Eating a healthy diet
Exercising
Limiting alchol intake
No smoking or drugs

Self advocacy;
Asking a gp for a referral to specialist
Asking for a second opinion
Researching your own condition

Question 7

Every cigarettes is doing you damage

Answer 7

Frighten target group through images
Encourages behaviour change& healthier lifestyle
Explains consequences of behaviour

TV ads
Radio ads
Leaflets
Website