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Question 1

Quality Insurance

Answer 1

Includes processes to make sure a product is where it is required or meets desired level for service

Question 2

Marketing research brief

Answer 2

basically reasearching the market trends

Question 3

Channel manegment

Answer 3

hwo managinzg a nd how it manges o get its oproducts to customers

Question 4

Marketing plan

Answer 4

A formal doc saying what the actions the company will take for a certain amount of time

Question 5

buzz marketing

Answer 5

marketing to a lot of people at once

Question 6

correlations

Answer 6

how subjects/objects relate to each other

Question 7

exploretory research

Answer 7

Studying a problem you dont know much of yet

Question 8

product bundling

Answer 8

combining 2 products together for a lower cost

Question 9

error

Answer 9

lack of knowledge/mistake made

Question 10

consumer protection

Answer 10

federal laws and state laws that sorround consumer sales

Question 11

special events

Answer 11

a public activity used in marketing to promote a certain product

Question 12

questionarre

Answer 12

a series of quistion asking a customer how their experiance was used in marketing research

Question 13

saftey procedures

Answer 13

a step a buissness take in maintaining workers and consumers saftey for handling acciedents/injurys

Question 14

finaicncial anylysis

Answer 14

evaluating a buissness fianicnial statements to determine the profibility

Question 15

buissness image

Answer 15

perception of buissness from public

Question 16

Amenity

Answer 16

Hotel products and servicesapealling to guets

Question 17

emotional intellagance

Answer 17

being able to tell a person feelings

Question 18

Cash controls

Answer 18

rules and procedures you take to make sure money run smoothley in your store

Question 19

external buissness corresspondonce

Answer 19

communications and promotional efferts aimed for outside a orginization

Question 20

hospitality

Answer 20

buissness that serve people when they are away from home

Question 21

primary information

Answer 21

data gathered for the first time in the buissness like surveys

Question 22

sales promotion

Answer 22

a way to sell goods but NOT advertising or someone personally selling them

Question 23

pay per click ads

Answer 23

the website pays the company everytime their ad is clicked

Question 24

grades

Answer 24

describing the quality of a product

Question 25

product life cycle

Answer 25

the stages a product will go throgh in its life growth maturity and decline

Question 26

banner ads

Answer 26

run across top bottom or sides in website like a bannner

Question 27

product extentions

Answer 27

when a recognized brand interduces new producst like apple did with iphone

Question 28

casual research

Answer 28

researching how one thing(variable) affects another

Question 29

terms

Answer 29

the conditiions of a sale

Question 30

internal buissness correspondence

Answer 30

communicaitonal or promotional effort aimed with the orginization

Question 31

post sales expericance

Answer 31

expericnes with company AFTER they purchedsed reveiws surveys or other promotional activities

Question 32

eocnomics

Answer 32

how wealth is created and distributed within communities

Question 33

Market planning

Answer 33

results in a srategy and enhances sales withing the company

Question 34

wrrenties

Answer 34

a promise made tot he customer they will replace the product id damged in a certain amount of time

Question 35

cash controls

Answer 35

procedures established by abuissness how will cash flow in and out of a company regarding credit collection and cash allocation

Question 36

promotion

Answer 36

choices made abt adevrtising personal selling to inform and persuede certain customers

Question 37

Prduct marketing

Answer 37

marketing of a physical/tangible product identifying the target market includes deveoping the product prce and advertising methofd

Question 38

secndary info

Answer 38

info that is already collected by buissness past info

Question 39

word of mouth strategy

Answer 39

utilizing a customers good review to other people by moth and more buissness as a result(auntie tells everyone abt roti maker)

Question 40

servcie marketing

Answer 40

marketing of an intangible product

Question 41

product positioning

Answer 41

how companies make their products special compared to other competiters

Question 42

visual merchendaising

Answer 42

ythe asthetic of a store that will make the customer (ALtard state and arie)

Question 43

Information manegment

Answer 43

collecting data and info that can be used for the well being of the buissness

Question 44

market identification

Answer 44

the most profitible areas and markets to provide a good or service

Question 45

product dvelopment

Answer 45

improving a product developing it

Question 46

branding

Answer 46

a unique perception ab a buissness a logo

Question 47

press kit

Answer 47

a package of promotinal materirals sent to the media to inform them abt the product

Question 48

product placement

Answer 48

a brand being placed in a media outlet

Question 49

regulations

Answer 49

rules and precedures a buissness has

Question 50

data collection instrument

Answer 50

to gather info surveys and stuff

Question 51

diares

Answer 51

record info and dat ina journal ore idary

Question 52

mobil marketing

Answer 52

ads and rpmotial messages desinged for techphone and othe handelf devices

Question 53

invoice

Answer 53

literall a recipet

Question 54

vendor

Answer 54

indivusal or orgiization wirh products for sale

Question 55

advergaming

Answer 55

advertsiing a producyt. being promoted in a video game

Question 56

trade show

Answer 56

where buissnesss win similar insutrys and ismilar products prresent them (snake discoverey snake reptile shows)

Question 57

tourism

Answer 57

people vistiting area for elsiure and fun

Question 58

chabnnels of distribution

Answer 58

producer to final consumer

Question 59

descriptive statistics

Answer 59

liertarry sats

Question 60

proffessional development

Answer 60

speacilized rtraining certifictions