Hesmondhalgh: Cultural Industries Flashcards
(4 cards)
1
Q
What does Hesmondhalgh believe companies attempt to minimise and maximise?
A
Minimise risk, maximise profits/audience
2
Q
How does Hesmondhalgh believe companies attempt to minimise risk and maximise profits?
A
Through Horizontal and Vertical integration, as well as using formatted cultural products
3
Q
What does Hesmondhalgh believe about the operations of the largest conglomerates?
A
They operate across a number of different cultural industries
4
Q
What does Hesmondhalgh believe in relation to the radical potential of the Internet?
A
It has been contained due to the presence of profit oriented set of cultural industries
