Higher Ed PDL Flashcards
(24 cards)
Academic Portfolio Optimization (Secondary)
This project is designed to help a client identify potential opportunities for new academic programs and evaluate the initial investment potential in specific academic programs or fields.
Academic Program Assessment (Secondary)
This project is designed to assess the viability or feasibility of launching a new academic program at MEMBER. Hanover Research will analyze three critical elements: student demand, labor market demand, and market saturation. Additionally, Hanover will consider external market factors specific to MEMBER that impact viability.
Prospective Student Survey (Primary)
This project is a survey of prospective students to gauge their level of interest in a particular program, what facets of higher education are most important to them, how they view the member in relation to competitors, and how they evaluate higher education programs. The survey results will provide insight into the viability of academic programs, how the member is viewed by segments, and how to engage potential students.
Employer Needs Assessment (Primary)
This project seeks to explore employer needs of X program graduates and their perceptions of X program(s) through qualitative telephone in-depth interviews with industry representatives. The research aims to bolster student outcomes/job placement rates, develop employer and industry partnerships, and gather direct industry insight for program development to meet labor market needs.
Enrollment Funnel Analysis (Secondary)
This project is an enrollment funnel analysis to help a client understand the drivers of enrollment, assign “likelihood to enroll” scores to prospective students, and develop long-term enrollment management strategies. Hanover Research will leverage its advanced analytics capabilities to analyze student-level demographic, academic, and other pertinent data to identify the characteristics and behaviors most predictive of progression through the enrollment funnel.
Geomarket Opportunity Analysis (Secondary)
This project is designed to help institutions prioritize their geographic markets for student recruitment. Hanover Research will analyze the institution’s enrollment data from the past 3-5 years to assess geographical trends and plot the results visually. Census data will also be reviewed to identify potential areas across the nation that the institution may wish to investigate for future recruitment efforts, based upon key demographic characteristics of the geographic areas.
Admitted Student Survey (Primary)
This project is a survey of admitted students of MEMBER to gain insight into why they choose to attend or not attend the institution, their perceptions of MEMBER in terms of strengths and weaknesses, and their perceptions of MEMBER’s competition.
Institutional Preference Survey (Primary)
This project is a survey of prospective students to understand their perceptions of MEMBER and their college choice preferences. The survey will be conducted among both in-state and out-of-state markets, and the results will be used to identify key challenges and develop strategies to assist in marketing and recruiting efforts. The survey will also help MEMBER determine the strategies that will be most effective in student recruitment, identify the most promising geographic regions and student types for recruitment, and develop marketing messages specific to specific student segments.
Campus Climate Survey (Primary)
This project is designed to help <MEMBER> gauge satisfaction and institutional perceptions among key internal stakeholders through the design, implementation, and analysis of a campus feedback survey. The survey will provide <MEMBER> with a better understanding of how internal stakeholders and other members of the institutional community define and perceive their strengths and areas for improvement.</MEMBER></MEMBER>
Student Success and Retention Analysis (Secondary)
This project seeks to analyze student success and retention at a single academic level and for one student type (graduate or undergraduate; freshmen or transfer) by developing a predictive model based on the member’s student data. The results of the analysis will be presented in a presentation that identifies the most predictive factors for success and offers recommendations for proactively targeting at-risk student populations.
Dropped Student Survey (Primary)
This project is designed to understand why students choose to leave a particular institution and to identify ways to improve the educational/engagement experience. Hanover Research will design and implement a survey to target recently withdrawn students from the institution to learn about the factors that influenced their individual enrollment decisions.
Alumni Outcomes Survey (Primary)
This project is designed to help <MEMBER> gauge alumni outcomes and satisfaction by administering surveys at regular intervals to track satisfaction with their programs and overall institutional perceptions, career outcomes, and identify areas for institutional improvement based on alumni’s experience during and after their time of study.</MEMBER>
Tuition Optimization Survey (Primary)
This project is designed to help a client determine the appropriate pricing levels and financial aid packages for undifferentiated undergraduate tuition or undifferentiated graduate tuition among various constituencies.
Financial Aid Optimization Analysis (Secondary)
This project seeks to optimize the amount of financial aid offered to students in order to maximize enrollment yield for a set budget. Through regression analysis, Hanover will be able to isolate the level of sensitivity of specific types of students to financial aid offers. This will allow MEMBER to target their financial aid resources to the students most likely to accept their offers.
Tuition & Fees Benchmarking (Secondary)
This project seeks to analyze the tuition of a MEMBER’s competitors in order to set competitive pricing levels, optimize enrollment and revenue, and position the cost structure to reflect current program values
Organizational Benchmarking (Secondary)
This project seeks to compare the organizational structures of a particular university (MEMBER) to its peers and competitors. The purpose of the research is to identify trends in organizational structures and services in order to inform MEMBER how it can best strategically position itself within the marketplace.
Advancement Analytics (Secondary)
We conduct a holistic analysis of survey data, institutional data, and 3rd party data to identify key donor personas.
Donor Segmentation Analysis (Secondary)
This project seeks to identify which alumni are most likely to give back to MEMBER, as well as the main clusters of alumni donor profiles.
Alumni Impact & Engagement Survey (Primary)
This project is designed to help MEMBER understand the factors motivating alumni giving behaviors, helping MEMBER understand how to most effectively engage graduates.
Economic Impact Study (Secondary)
DEMAND: which will analyze the contributions of a MEMBER to the economy of a specific area.
SUPPLY: designed to measure the economic impact of a MEMBER on the local economy.
Brand Perception Survey (Primary)
This project is a brand perception survey conducted by Hanover Research to gauge current brand awareness and perception levels of a MEMBER. The survey will be conducted through surveys of key populations, such as prospective students, employers, and community members.
Recruitment Channel Analysis (Secondary)
This project aims to analyze recruitment channels to determine which channels provide the highest prospect-to-matriculant rate relative to the associated costs.
Marketing Position Analysis (Secondary)
This project aims to analyze the online marketing strategies of MEMBER and its competitors in order to develop a differentiated online presence and more effectively reach audiences of interest.
Usability Testing (Primary)
This analysis gauges how users perceive and interact with an institution’s website using screen share technology. Participants narrate their interaction during the session to produce real-time insights into ease of navigation and content discovery of the school’s website.
