Hirschman And Holbrook 1982 Flashcards
(1 cards)
1
Q
What did hirschman and Holbrook say in 1982
A
Consumers often buy for feelings, fantasies and fun rather than rational utility.
-
Key Links
-
Subjects
-
Company
-
Find Us
-
What did hirschman and Holbrook say in 1982
Consumers often buy for feelings, fantasies and fun rather than rational utility.
Key Links
Subjects
Company
Find Us
