HL/SL keyterms Flashcards
(86 cards)
entrepreneur
people who organise the other 3 factors or production and take the risk
share
represents a unit of ownership in an company with all the shares representing the total capital of a company
private limited company
business owned by shareholders with limited liability but whose shares cannot be bought by or sold to the general public
position
visual tool used to show customers’ perceptions about the product or brand in relation to others in the market, against measures such as quality and price.
service
intangible product
word of mouth
spreading of messages about a firm and its products; most cost-effective form of promotion
promotion
methods used to inform, persuade or remind people about a firm’s products or brands
viral
promotional technique that relies on the use of online social networks like email, blogs, YouTube
business plan
report detailing how a business sets out to achieve its aims and objectives
culture
shares values, belief and practices of a business that characterizes its operations
external stakeholders
are not part of the organisation but have direct interest in its actions, e.g. customers, suppliers, government
expand
growth of a business due to an increase in the size of the organization
capacity (HL)
maximum output of a worker, epartment or organization
just-in-time (HL)
stock control system whereby materials and components are scheduled to arrive precisely when they are needed in the production process
supply
willingness and ability of a producer to produce a product at different price levels
price
value of a good or service that is paid by the customer
ethically
business acts in a social responsible way towards its stakeholders
supplier
external stakeholder that sells goods and services to other businesses
brand
distinguishing name of a product or organization which differentiates it from competing products and firms in the market
paternalistic
treats employees as if they were family members, guiding them through a process and acting in the best interest of the employees
sole trader
self-employed person who runs the business on their own and has sole responsibility for its success or failure
product oriented
business focuses on making products that can make, rather than making products that they can make
quality
goods or services must be fit for its purpose by meeting or exceeding the expectations of the customer
distribute
process of getting products to customers at the right time and place in the most cost-effective way