Hosftede - intercultural communication Flashcards
Chapter 4.5 (para)
History of Intercultural communication
- Barely existed as rare contact between culture
- Conflicts were frequent leading to war
- war was accepted by the ethnocentric perspective
Ethnocentric perspective
other cultures are assessed based on ones cultures own values, beliefs etc and automatically seen as inferior
Why intercultural communication?
Its necessary!
- open society
- international business
- tourism
- globalisation
Globalisation…
the process by which businesses or other organizations develop international influence or start operating on an international scale.
Examples of intercultural communication in work…
Exporting
Lanuage differences within work - singage
Leading international teams - multicultures Movenpick
Multi-cultral teams which are well managed are most effienct workers because of the various skills being utilised
Geert Hofstede model…
6 cultural dimensions
- Low vs high power distance
- Individualism vs collectivism
- Masculinity vs femininity
- Low vs high uncertainty avoidance
- Long vs short-term orientation
- Indulgence vs restraint
- Low vs high power distance
UK - Russia
Low promotes equality in power distribution, valuing the law and regulations that everyone has to follow.
High promoted a more hierarchy leading to inequality and differences in “status”
- Individualism vs
UK
- Independent with same standards which apply to everyone.
- Honest and entitled to privacy.
- Self Value and confidence increased by diplomas/education
- Low context communication (direct).
Collectivism
Peru
- Grow amongst big family environments with relationship orientated loyalty values.
- Harmony over confrontation
- Different standards apply in groups.
- Education is status
- High context communication.
- Masculinity vs
Japan
- Men and Woman have stereotypical characteristics (assertive work ambition and bread earner - gentle relationship and family carer)
- Good students are praised as its the norm
- Strongest wins
Femininity
Netherlands
- Equality between men and woman - can both be focused on family, soft and divide work and care tasks.
- Average students are the norm and weak pupils are praised and encourages
- Negotiations and compromises are made
- Low uncertainty avoidance vs
Denmark
- Unclear or unorganised situations do not phase a person
- Gentle rules are made and no more than necessary (flexible)
- Difference is interesting
high uncertainty avoidance
Japan
- Situations have to be organised and clearly managed as there is a fear of unknown risks
- Tight rules are made even if they are impractical
- Different if dangerous
- Long-term orientation vs
Japan
- Using resources sparingly - economics
- Respect for traditions
- Old age is happy life phase
short-term orientation
USA
- Social pressure to spend money - little savings
- Respect for current circumstances
- Old age is unfortunate life phase
