Hovland-Yale Model Flashcards

1
Q

What did Hovland and Weiss find in 1952?

A

Experts are more persuasive than non experts.

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2
Q

What did Leventhal find in 1965?

A

Persuasion can be enhanced in moderate fear is aroused. Another study found that great fear will detract attention, however.

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3
Q

What did Mcguire find in 1968?

A

People with moderate self-esteem are more easily persuaded than those with high self-esteem.

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4
Q

What did Kiesler and Kiesler find in 1969?

A

Popular and attractive communicators are more effective than unpopular and unattractive communicators (Halo Effect).

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5
Q

What did Qualls and Moore find in 1990?

A

People were more persuaded by a drinking advert if the actor was the same skin colour as them.

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6
Q

Experts are more persuasive than non experts.

A

Hovland and Weiss, 1952.

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7
Q

Persuasion can be enhanced in moderate fear is aroused. Another study found that great fear will detract attention, however.

A

Leventhal, 1965.

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8
Q

People with moderate self-esteem are more easily persuaded than those with high self-esteem.

A

Mcguire, 1968.

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9
Q

Popular and attractive communicators are more effective than unpopular and unattractive communicators (Halo Effect).

A

Kiesler and Kiesler, 1969.

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10
Q

People were more persuaded by a drinking advert if the actor was the same skin colour as them.

A

Qualls and Moore, 1990.

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