How does communication process works? Flashcards
What are the types of communication?
linear, interactive, transactional
What is linear?
It is a sequential and one-way in nature.
what is the other term for linear model?
transmission model
what is interactive?
it is a two-way process of communication.
what is transactional?
it is where both communicators can send and receive information at the same time.
Which model is a part of linear and known as the oldest model?
Aristotelian
what are the three modes of persuasion?
ethos, logos, pathos
who came up with laswell model?
harold laswell (1948)
what is laswell model?
is a process which involves transmission of information.
what are the five elements of laswell model?
communicator, message, medium, receiver, effect
what is the most important component of laswell model?
channel
what is shannon and weaver model?
it is a refined model of laswell model. speaker transmits information to a passive listener.
who came up with shannon and weaver model?
Claude shannon and warren weaver (1949)
what are shannon and weaver model’s five components?
information
source, a transmitter, a receiver, a destination, and noise.
shannon and weaver model is initially designed for?
telephone and radio communication
