How Markets Work (1.2) Flashcards

(44 cards)

1
Q

Assumptions of Rational Economic Decision Making

A
  • consumers aim to maximise utility
  • firms aim to maximise profits
  • governments aim to maximise social welfare
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2
Q

Conditions of Demand

A
  • population
  • income
  • related goods
  • advertising
  • taste
  • expectations
  • seasons
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3
Q

Law of diminishing marginal utility

A

The satisfaction derived from the consumption of an additional unit of a good will decrease as more of a good is consumed

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4
Q

Price elasticity of demand

A

The responsiveness of demand to a change in the price of a good

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5
Q

Unitary Elastic PED

A

PED = 1

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6
Q

Relatively Elastic PED

A

PED > 1

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7
Q

Relatively inelastic PED

A

PED < 1

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8
Q

Perfectly elastic PED

A

PED = infinity

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9
Q

Perfectly inelastic PED

A

PED = 0

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10
Q

Factors influencing PED

A
  • availibility of substitutes
  • time
  • necessity
  • how large of a percentage of total expenditure
  • addictive
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11
Q

Income Elasticity of Demand (YED)

A

The responsiveness of demand to a change in income

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12
Q

Inferior Good

A

YED < 0

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13
Q

Normal Good

A

YED > 0

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14
Q

Luxury Good

A

YED > 1

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15
Q

Significance of YED

A
  • sales will be affected by changes in the income of the population
    -may have an impact on the type of goods that a firm produces
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16
Q

Cross Elasticity of Demand (XED)

A

The responsiveness of demand for one product to the change in price of another product

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17
Q

Substitutes

A

XED > 0

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18
Q

Complimentary Goods

19
Q

Unrelated Goods

20
Q

Significance of XED

A
  • firms need to know how price changes by other firms will impact them so they can take appropriate action
21
Q

Demand

A

The ability to and willingness to buy a particular good at a given price and at a given moment in time

22
Q

Supply

A

The ability and willingness to provide a good or service at a particular price at a given moment in time

23
Q

The conditions of supply

A
  • costs of production
  • price of other goods
  • weather
  • thechnology
  • goals of the supplier
  • government legislation
  • taxes and subsidies
  • producer cartels
24
Q

Price Elasticity of Supply (PES)

A

The responsiveness of supply to a change in price of the good

25
Unitary Elastic PES
PES = 1
26
Relatively Elastic PES
PES > 1
27
Relatively Inelastic PES
PES < 1
28
Perfectly Elastic PES
PES = infinity
29
Perfectly Inelastic PES
PES = 0
30
Factors affecting PES
- time - stocks - working below full capacity - availability of factors of production - ease of entry into the market - availibility of substitutes
31
Excess Demand
When price is set below equilibrium
32
Excess Supply
If price is set higher than the equilibrium
33
The Signalling Function
The price mechanism acts as a signal where resources should be used
34
The incentive function
It acts as an incentive for people to work hard
35
The rationing function
The price system is a way of rationing goods because when price increases some people will no longer be able to afford the product or want the product
36
Consumer Surplus
The difference between the price the consumer is willing to pay and the price they actually pay set by the price mechanism
37
Producer Surplus
The difference between the price the supplier is willing to produce their product at and the price they actually produce at set by the price mechanism
38
Total Welfare to Society
Consumer surplus + Producer surplus
39
Indirect Tax
A tax on expenditure where the person is ultimately charged the tax is not the person responsible for paying the sum to the government
40
Ad Valorem Tax
Where the tax payable increases in proportion to the value of the good. The tax is a percentage of the cost of the good
41
Specific Tax
Where an amount is added to the price. The tax increase with the amount bought rather than the value of goods
42
Incidence of tax
The tax burden on the taxpayer
43
Subsidies
A subsidy is a grant given by the government, an extra payment to encourage production/consumption of a good or service
44
People do not always behave rationally
- influences of other people - influence of habitual behaviour - consumer weakness at computation