How Pardot handles Prospects and Visitors

Question 1

How does Pardot track visitors’ interactions and activities?

Answer 1

Adding a tracking cookie to their browser

Question 2

What is a cookie?

Answer 2

A small piece of data sent from a web browser and stored on the user’s computer

Question 3

A visitor cookie includes unique identifier for the visitor plus the ______ for your account, which is derived from the tracking code placed on your site.

Answer 3

Unique identifier

Ex - Cookie name “visitor_id12345” stores the visitior value “123456789” where 12345 is the account identifier and the full string 123456789 represents the visitor ID

Question 4

What is the persistent cookie named “pi_opt_in” to stay in compliance with the “Do Not Track” initiative. It allows people to opt out of types of browser tracking.

Answer 4

Opt In Cookie

Question 5

What is a prospect?

Answer 5

A visitor that has provided their email address

Question 6

Each prospect has a record in Pardot that can sync with a corresponding _____ or _____ record in SF.

Answer 6

Lead or contact

Question 7

What are the 3 different ways a visitor becomes a prospect via a form?

Answer 7

1. Pardot form you embed on your webpage
2. Form on site that you connect to a Pardot form handler
3. Form you host on a Pardot landing page

Question 8

The Pardot Tracking Code implements the process of setting what for site visitors?

Answer 8

Cookies

Question 9

What can track any link on your website or a 3rd part site and allow access to files hosted outside of Pardot?

Answer 9

Custom redirects

Clicks on the links will show up as an activity on a prospect’s record

Question 10

What are completion actions that are triggered by a prospect’s page view?

Answer 10

Page actions

IT can be applied to any page that contains your Pardot tracking code