IA1 Flashcards
(47 cards)
4 parts of Ansoff matrix
what does vertical and horizontal growth focus on
- Market development - Diversification
- Market penetration - Product development
motivations for expansion
- access to broader market
- PP
- competitive advantage
- expanse reductions
- reducing risk of decline
- increased buying power
- production cost reductions
- an offer by a foreign distributor
- economies of scale
Domestic markets:
the supply and of and demand for goods and services within a single country also referred to as internal market.
Global markets:
globalisation occurs when business activities occur beyond the borders of the home country and involve at least one other country. GDP is best measure of economic strength
emerging markets
- must consider stability of the market they enter
- large market share
- access to customers with GDI
- access to capital and resources in untapped market
- build as prestigious/ scarce
- higher than normal return for investors
environmental factors
- socio- cultural
- technological
- economic
- environmental
- political
- legal
- ethical
what do you need to investigate before expansion?
culture communication etiquette political and legal systems logistics
developing a niche market
- A small segment of the market that has a unique set of characteristics. Smaller market that focuses on specific demographic, product or service.
- Can be strategically developed by an expanding business or can evolve organically.
- Allows smaller businesses to compete with larger businesses.
innovation for expansion:
- apply innovative theories or strats for all four key business functions.
- Applied to: product, process, marketing or organisational methods of business.
competitive strategies
- evaluating finance options
- financing strategies
- managing finances
- human resource strategies
- managing human resources in maturity
evaluating finance options
triple bottom line
cost benefit analysis
financing strategies
private equity
going public
money in capital markets
dividends
managing finances in maturity
financial management
ethical and sustainable decisions
financial controls
human resources strats
- employer of choice
- diverse workforces
- fostering intrapreneurship
- leaders and managers—> fielder’s contingency model
managing human resources in maturity
the employment cycle
- development stage - maintenance stage
the role of motivation theories
- maslows hierarchy - herzbergs two factor theory - lockes goal setting - seligmans positive psychology model
job cycle
1) acquisition
2) development
3) maintenance (can go back to development)
4) separation
development stage
- focuses on building the culture of the business and inducting onboarding staff
- cycling through this stage ensures staff have opportunity to stay up to date
- a good program will lead to enhanced retention, minimising risk of staff stagnation and dissatisfaction
maintenance stage:
- Leadership and management of employees is crucial to this stage.
- Employees’ productivity peaks at this stage.
- Staff need to continue to be motivated
- Good business culture is needed.
- Need to build and foster relationships with staff, keep open communication and transparency.
Maslow’s hierarchy of needs
- Self actualization: need for personal fulfillment (growth and development)
- Esteem needs: need to feel good about themselves ( recognition)
- Social needs: feel apart of a group
- Safety needs:shelter, feel secure and safe
- Physiological needs: eat drink work sleep reproduce
Locke’s goal setting theory
SMART goals
Seligman’s positive psychology theory
- employee wellness leads to own intrinsic motivation and improved bottom line for workplace
- focuses on wellbeing
- implementation of positive psych by leaders and managers is designed to help employees live their best lives.
Herzberg’s two factor theory
job dissatisfaction: basic hygiene needs
job satisfaction: motivator factors
hygiene needs need to be fulfilled before job satisfaction can occur…
employer of choice
- want to work there
- recruitment retention strat
- trend towards flat leadership
- needs to be genuine
- strats to reflect unique needs and motivations of employees and quality of relationship or psychological benefits of employee and employer interactions
- can come from working conditions, flexibility, the lifestyle benefits or progression opportunities
- need diversity in workplace
intrapreneurship:
- seeks ways to contribute to objectives
- take proactive steps to improve operations
- ensure business meets targets
- innovate ways to increase productivity
- motivate teams
- passionate about success
- need support from higher managers
- given access and encouragement