Identify, and develop position strategy

Question 1

Positioning

Answer 1

The mental picture or perception ( thought, feelings, and impressions) that people have about a company, products or brands

Sources: like a friends, family, relatives and references groups

Question 2

value proposition

Answer 2

Communicate the customers from a product or service. provide reason for wanting to purchasing

Question 3

How to position

Answer 3

With the value of product and services

Position against competitors–how the brand provide better services than the competition

target market
offering name of the brand
product service category
unique point of difference

Question 4

Position methods

Answer 4

Value
relation price to quality

Product attributes

benefits
Symbolism

Physchological meaning of the product

Competition

Question 5

Position using perceptual mind

Answer 5

two or more dimensions, the position of products or brands in the consumer brand.

1. Determine consumer perception compare with competitors
2. Identify markets ideal point and size
3. identify competitors positions
4. determine consumer preferences
5. select the position
6. monitor the position strategy