iii, iv, vi Flashcards
(78 cards)
cognitive system
a conscious, rational, and controlled system of thinking
experiential system
an unconscious, intuitive, and automatic system of thinking
dual process theories
theories that are used to explain a wide range of phenomena by positing two ways of processing information
heuristics
mental short cuts, or rules of thumb, that are used for making judgements and decisions
implicit attitudes
automatic associations based on previous learning through experiential system
explicit attitudes
attitudes people are consciously aware of through the cognitive system
somatic marker hypothesis
idea that changes in the body, experienced as emotion, guide decision making
categories
mental containers in which people place things that are similar to each other
schema
a mental structure store in memory that is based on prior knowledge
scripts
schemas about an event that specify the typical sequence of actions that take place
impressions
schemas people have about other individuals
self concept
schema people have about themselves
accessibility
ease with which people can bring an idea into consciousness and use it in thinking
salience
aspect of schema that is active in one’s mind and consciously or not, colors, perceptions, and behavior
priming
process by which exposure to a stimulus in the environment increases salience of a schema
associative networks
models for how pieces of information are linked together and stored in memory
semantic associations
mental linked between two concepts that are similar in meaning or that are parts of the same category
experiential associations
mental linked between two concepts that are experienced close together in time or space
chronically accessible schemas
schemas that are easily brought to mind because they are personally important and used frequently
assimilation effects
occur when priming a schema changes a person’s thinking in the direction of the primed idea
contrast effects
occur when priming a schema changes a person’s thinking in the opposite direction of the primed idea
self fulfilling prophecy
phenomenon where initially false expectations cause fulfillment of those expectations
metaphor
cognitive tool that allows people to understand an abstract concept in terms of dissimilar, concrete concept
short term memory
information and input that is currently activated