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Sports Marketing
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Images and Merchandising Flashcards
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Sports Marketing
(43 decks)
Introduction to Sports & Entertainment Marketing Unit 1
History of Sports/Entertainment
The World of Marketing (part I)
The World of Marketing (continued)
7 Key Marketing Functions
Economics of Marketing (part I)
Economics of Marketing (part I continued)
Economics of Marketing (part II)
Sports and Entertainment and the 4 Ps
Differences in Marketing of Sports and Entertainment
Sports Appeal and Marketing Unit 2
Categories of Sports (Part 1)
Categories of Sports Part II
Prestige Power and Profitability
The Consumer and Sports Product
Economic Impact of Sports Marketing
Ethics/Sports Betting and Gambling
Product Design Unit 3
Product Life Cycle
Pricing Strategies
Pricing Strategies (continued)
Research Process
Research Methods
Place decision
Branding
Licensing
Sponsorships
Endorsements
Planning the Promotion
Advertising
Sales Promotion
Public Relations and Personal Selling
Marketing Plan (Part 1)
Marketing Plan (Part 2)
Entertainment and Marketing (Unit 4)
Branding and Entertainment
Types of Entertainment Businesses (Part 1)
Types of Entertainment Businesses (Part 2)
Types of Entertainment Businesses (Part 3)
Images and Merchandising
Types of Entertainment Products (Part 1)
Types of Entertainment Products (Part 2)
Socialnomics
