impact of globalisation on identity

Question 1

globalisation and identity

Answer 1

giddens - globalisation is the intensification of world social relations which link distant localities such as a way that local happenings shaped by event

interconnectedness, rise in technology, glocalisation

ray - globalisation creates complex fluit world

klein - brands such as mcdonalds and coca-cola undermine local identities

Question 2

growth of globalisation

Answer 2

increase choice in creation of identity - hall notes growth of globalisation has meant we no longer tied to our identities like before - global culture - supermarket effect

as opposition - through defence against threat to identity - Pilkington - emergence of little englanders - group attempts to reinforce narrow forms of british national identity

Question 3

global culture and identity

Answer 3

rowth of globalisation - undermined national and local cultures - cultural diversity has been eroded

globalisation - growing inter-connectedness of societies
global culture - cultural products, norms, values become more alike

flew - emergence of new media played important role
ritzer - american fast food outlets operate on global scale

digitisation of music, tv, films

marsh and keating - british increasingly globalised - travel, food, cars

Question 4

how does globalisation influence the creation of identity

Answer 4

global travel - exposure to new cultures

globalised popular culture - provides more choice of lifestyles and images from which to construct identities

decline influence of traditional

rise in hybrid and pick n mix

work becomes insecure

globalised media

Question 5

production, consumptions, leisure and globalisation

Answer 5

jenkins - identity remains roots in social membership and heavily linked to social groups

bradley - social inequalities still important - not as strong as they were

Question 6

positive impact

Answer 6

postmodernism - provides us with choice when constructing identity
Hall - globalisation creates supermarket effect

improves communication globally so identities can be constructed without boundaries

globalised travel exposes us to new cultural experiences

rise in hybrid and pick n mix identities

Question 7

negative impact

Answer 7

marxism, functionalism, neo-marxism

globalisation erodes national and local cultures

Klein - brands such as mcd undermine local cultures

consumptions as a form of identity - third world exploitation

cultural homogenisation

oppositional identity