Important Fajar Secondary school exam paper Flashcards
Why is it important to cross present merchandise ?
To encourage customers to buy more.
What is the term “hospitality” ?
Hospitality refers to the warm and friendly way in which a host receives his guests.
What is store lay out ?
Divide the store floor space carefully into different areas of categories. Each area selling a specific range of products.
What is store design ?
Based on the theme.
This makes the festival a joyous one.
What is the purpose of promotion ?
To influence the attitudes and behaviour of target customers so that they will buy the products
What are some promotion techniques ?
Sales promotion,public relations,personal selling and direct marketing
What are some pricing techniques ?
Odd-even pricing,product-bundle,optional-product pricing and promotional pricing
What is postal survey ?
Sending catalogues of products by post and getting the respondents to answer a few questions based on the pictures shown on the catalogues.
What is observation ?
To find out which brands of products are commonly bought by customers.
Name some front-of-the-house job.
Valet/Bellhop/receptionist/conceirge
Name some back-of-the-house job.
Chambermaid/security officer/human resource manager/chef
Name some of the internal communication.
housekeeping staff/security officer
Name some of the external communication.
hotel guests/taxi drivers.
What is customer service ?
Customer service is what business do for their customers so that they will be happy and satisfied.
What are the three factors to consider when choosing a location ?
The volume of human traffic
Are there competitors
Whether is it centrally located
