Indirect Effects Flashcards
(4 cards)
1
Q
Two-Step Flow Model
Katz and Lazarsfeld
A
Media influences opinion leaders first.
Opinion leaders then influence everyone else.
We are shaped more by people around us than by media directly.
2
Q
Marxist cultural effects model
A
Media spreads rich people’s ideas (e.g., money = happiness).
Over time, people accept these ideas without realising.
Helps keep the rich in power.
3
Q
Drip Drip Effect
A
Media slowly dumbs down what we watch.
Less thinking about real problems (like inequality).
Over time, we accept the system without questioning it.
4
Q
Use and Gratifications Model
A
