Industry Flashcards
When was the daily mirror first published and what was it for?
- 1903
- newspaper for women ‘to act as a mirror on feminine life’
- quickly redesigned to appeal to a broader audience
Who owns the daily mirror?
- Reach plc
- was once the most popular tabloid in the UK
As of January 2024, what is the mirrors circulation?
- 240,799
As of February 2024, what was the mirros digital audience?
- 21.3 million
How has the mirrors circulation decreased since 2022
- 2022 = 333,731
- 2024 = 240,799
How has the mirror challenged the decline in print sales?
- launched the ‘Mirror Online’
- established presence on social media sites i.e Instagram, Tiktok with over 400k followers
What has technological changes given the ability for ,for the mirror?
- produce up-to-the-minute national and global news
- content updated regularly
How does the mirror promote its accessible content?
- key stories supressed into bite size chunks
- reinforces their claim to be intelligent tabloid
- also includes opinion pieces by journalists and free - lance commentators which reinforce the left wing agenda of the newspaper i.e ‘Sunak accused of ‘full-on assulat on disabled’ with ‘chilling’ welfare vows
What is Reach plc?
- largest commercial, national and regional publisher in the UK
- publishes over 130 national/local media brands i.e Nottingham Post
- remit is ‘speaking up and shining a light on the truth’
Who regulates the mirror?
- IPSO
How does Power and media industries - Curran and Seaton link to the mirror?
- originally concerns over deal with Reach plc which was investigated by Competition and Markets Authority
- concentrated ownership model of the newspaper industry means audience recieve a narrow viewpoints as mirror is a lone voice in largely right-wing press
- by diversifying into regional news - Reach pls has maintained their position in the UK market despite falling sales of the Daily Mirror
How does the theory Regulation link to the mirror?
- Reach pls is facing increasing pressure alongside UK press industry to adhere to strict rules and regulations on industry practise
How does the theory of cultural industries link to the mirror?
- Reach pls is one of UK’s largest newspaper publishers - has become horizontally integrated company w/ wide range of titles to maximise audience or minimisse risks
- embraced digital expansion and now offers digital marketing to generate income
How much is a tablet subscription for the newspaper?
£6.99
In 2018, how did the Daily Mirror save themselves from the decline in print sales?
- £200 million deal to buy the Express and Star newspapers
- merge of 2 companies meant savings for Daily Mirror
- newspaper estimated £20 million savings through pooling of editorial resources
