industry

Question 1

Power and media industry theory - James Curran and Jean Seaton - media is driven by the logic of power and profit.

Answer 1

-media is controlled by a small number of companies primarily concerned with gaining profit and power.
-media concentration inhabits or limits variety, creativity and quality.
-social diversity creates conditions for more varied media products.

Question 2

Regulation theory - Sonia Livingstone and Peter Lunt - exploration of media policy.

Answer 2

• an underlying struggle between the need to further the interests of citizens and interests of consumers.
  -the rise of media conglomerations and the emerging production and marketing of digital media have placed traditional approaches to media regulations at risk.

Question 3

Cultural Industries theory - David Hesmondhalgh - exploration of media industries.

Answer 3

-media companies try to minimise risk and maximise audiences through vertical and horizontal integration through media and cultural products.
-the largest conglomerates operate across a number of media industries.