Industry Terminology Flashcards
(232 cards)
1
Q
_______ refers to the number of visitors that come to the website. Every website hopes to receive large numbers of visitors, both repeat and new visitors increasing the number of page views on the site. However more traffic doesn’t always mean more sales.
A
Traffic
2
Q
__________ ads are most commonly used forms of online advertising; varied in sizes such as 468x60 px are used to carry the ad message at strategic positions on a website.
A
Banner
3
Q
________ sessions are meetings in which the advertising agency where the staff meets and shares ideas with each other to come up with creative concepts.
A
Brainstorming
4
Q
A _________ is a person who has the ability to create words; is responsible for transforming ideas into words, writing the body copy for advertisements, etc.
A
Copy Writer
5
Q
The _______ refers to the area which falls to the bottom of the webpage when seen on a standard screen size. However, most advertisers prefer to have their ad featured above it as it is most seen by web surfers.
A
Fold
6
Q
________: refers to the area on a web page that is used for placing and showing ads.
A
Ad space
7
Q
In the online world, ______________ is commonly used especially in the form of banners which display graphical images one after another. It is generally seen that the moving image/ banners are effective in catching the attention of online surfers and in most cases register a high click through rate.
A
Animated GIF
8
Q
_________ refers to the use of telephone to sell, advertise or research
A
Telemarketing
9
Q
In advertising terminology, a __________ refers to a musical piece of the advertising message that is played on the radio or television and is meant to catch the attention of listeners. They should be, short, catchy and likable in order to create a lasting impression.
A
Jingle
10
Q
An advertising agency organizes a _____________ before the client to present their ideas for the ad or the advertising campaign.
A
Presentation
11
Q
Once an advertising concept is ready, it has to be converted into reality, and made believable. An advertisement ___________ leads into the filming of the ad using models in the right location giving substance to the concept.
A
Shoot
12
Q
An advertising campaign often includes a _________ which is a combination of catchy and memorable words that represent the company’s message and often identifies the brand.
A
Slogan
13
Q
A _________ is a tool that carries the advertising message and support information, often as a folded tri-paneled document, printed, held in hand and viewed close up.
A
Brochure
14
Q
The term __________ usually refers to the visual (image) consumers recognize which is largely created by the firm’s logo, symbol, color scheme, and slogan.
A
Corporate Identity
15
Q
__________ refers to the advertising/ marketing of a brand’s identity using mailers, leaflets, brochures, etc. sent to potential customers via postal service.
A
Direct Marketing
16
Q
____________ refers to a business or a website that serves and works with other businesses of a commercial nature.
A
Business to Business
17
Q
__________ advertising or POP, refers to the promotion tools that are displayed in shops, stores and malls. These display signs and danglers catch the attention of customers right when they’re making purchases in a shop.
A
Point of Purchase
18
Q
A ________ refers to the introduction of a new product (brand) or service.
A
Launch
19
Q
___________ refers to the efforts go into researching, studying, and analyzing the target audience of a company and its products or services BEFORE money is invested in advertising.
A
Market Research
20
Q
An advertising _________ is made up of a series of ads that can run over a long period of time, on a variety of media vehicles like television, radio, print, web, etc., and is meant to saturate a large target audience with their product/company’s visual identity.
A
Campaign
21
Q
A ________ refers to an announcement which is made in the general interest of the public using media tools such as radio, television and print.
A
Public Service Announcement (PSA)
22
Q
__________ are widely used large sized outdoor signs that carry the advertising message on a mega scale, and are able to catch the attention of passers by and other vehicle traffic due to their heightened visibility.
A
Billboards
23
Q
A _________ is a tool that carries the advertising message and support information, often as a folded tri-paneled document, printed, held in hand and viewed close up.
A
Brochure
24
Q
The term __________ usually refers to the visual (image) consumers recognize which is largely created by the firm’s logo, symbol, color scheme, and slogan.
A
Corporate Identity
25
__________ refers to the advertising/ marketing of a brand's identity using mailers, leaflets, brochures, etc. sent to potential customers via postal service.
Direct Marketing
26
____________ refers to a business or a website that serves and works with other businesses of a commercial nature.
Business to Business
27
__________ advertising or POP, refers to the promotion tools that are displayed in shops, stores and malls. These display signs and danglers catch the attention of customers right when they're making purchases in a shop.
Point of Purchase
28
A ________ refers to the introduction of a new product (brand) or service.
Launch
29
___________ refers to the efforts go into researching, studying, and analyzing the target audience of a company and its products or services BEFORE money is invested in advertising.
Market Research
30
An advertising _________ is made up of a series of ads that can run over a long period of time, on a variety of media vehicles like television, radio, print, web, etc., and is meant to saturate a large target audience with their product/company's visual identity.
Campaign
31
A ________ refers to an announcement which is made in the general interest of the public using media tools such as radio, television and print.
Public Service Announcement (PSA)
32
__________ are widely used large sized outdoor signs that carry the advertising message on a mega scale, and are able to catch the attention of passers by and other vehicle traffic due to their heightened visibility.
Billboards
33
A _________ is a tool that carries the advertising message and support information, often as a folded tri-paneled document, printed, held in hand and viewed close up.
Brochure
34
The term __________ usually refers to the visual (image) consumers recognize which is largely created by the firm's logo, symbol, color scheme, and slogan.
Corporate Identity
35
__________ refers to the advertising/ marketing of a brand's identity using mailers, leaflets, brochures, etc. sent to potential customers via postal service.
Direct Marketing
36
____________ refers to a business or a website that serves and works with other businesses of a commercial nature.
Business to Business
37
__________ advertising or POP, refers to the promotion tools that are displayed in shops, stores and malls. These display signs and danglers catch the attention of customers right when they're making purchases in a shop.
Point of Purchase
38
A ________ refers to the introduction of a new product (brand) or service.
Launch
39
___________ refers to the efforts go into researching, studying, and analyzing the target audience of a company and its products or services BEFORE money is invested in advertising.
Market Research
40
An advertising _________ is made up of a series of ads that can run over a long period of time, on a variety of media vehicles like television, radio, print, web, etc., and is meant to saturate a large target audience with their product/company's visual identity.
Campaign
41
A ________ refers to an announcement which is made in the general interest of the public using media tools such as radio, television and print.
Public Service Announcement (PSA)
42
__________ are widely used large sized outdoor signs that carry the advertising message on a mega scale, and are able to catch the attention of passers by and other vehicle traffic due to their heightened visibility.
Billboards
43
A _________ is a tool that carries the advertising message and support information, often as a folded tri-paneled document, printed, held in hand and viewed close up.
Brochure
44
The term __________ usually refers to the visual (image) consumers recognize which is largely created by the firm's logo, symbol, color scheme, and slogan.
Corporate Identity
45
__________ refers to the advertising/ marketing of a brand's identity using mailers, leaflets, brochures, etc. sent to potential customers via postal service.
Direct Marketing
46
____________ refers to a business or a website that serves and works with other businesses of a commercial nature.
Business to Business
47
__________ advertising or POP, refers to the promotion tools that are displayed in shops, stores and malls. These display signs and danglers catch the attention of customers right when they're making purchases in a shop.
Point of Purchase
48
A ________ refers to the introduction of a new product (brand) or service.
Launch
49
___________ refers to the efforts go into researching, studying, and analyzing the target audience of a company and its products or services BEFORE money is invested in advertising.
Market Research
50
An advertising _________ is made up of a series of ads that can run over a long period of time, on a variety of media vehicles like television, radio, print, web, etc., and is meant to saturate a large target audience with their product/company's visual identity.
Campaign
51
A ________ refers to an announcement which is made in the general interest of the public using media tools such as radio, television and print.
Public Service Announcement (PSA)
52
__________ are widely used large sized outdoor signs that carry the advertising message on a mega scale, and are able to catch the attention of passers by and other vehicle traffic due to their heightened visibility.
Billboards
53
A _________ is a tool that carries the advertising message and support information, often as a folded tri-paneled document, printed, held in hand and viewed close up.
Brochure
54
The term __________ usually refers to the visual (image) consumers recognize which is largely created by the firm's logo, symbol, color scheme, and slogan.
Corporate Identity
55
__________ refers to the advertising/ marketing of a brand's identity using mailers, leaflets, brochures, etc. sent to potential customers via postal service.
Direct Marketing
56
____________ refers to a business or a website that serves and works with other businesses of a commercial nature.
Business to Business
57
__________ advertising or POP, refers to the promotion tools that are displayed in shops, stores and malls. These display signs and danglers catch the attention of customers right when they're making purchases in a shop.
Point of Purchase
58
A ________ refers to the introduction of a new product (brand) or service.
Launch
59
___________ refers to the efforts go into researching, studying, and analyzing the target audience of a company and its products or services BEFORE money is invested in advertising.
Market Research
60
An advertising _________ is made up of a series of ads that can run over a long period of time, on a variety of media vehicles like television, radio, print, web, etc., and is meant to saturate a large target audience with their product/company's visual identity.
Campaign
61
A ________ refers to an announcement which is made in the general interest of the public using media tools such as radio, television and print.
Public Service Announcement (PSA)
62
__________ are widely used large sized outdoor signs that carry the advertising message on a mega scale, and are able to catch the attention of passers by and other vehicle traffic due to their heightened visibility.
Billboards
63
A _________ is a tool that carries the advertising message and support information, often as a folded tri-paneled document, printed, held in hand and viewed close up.
Brochure
64
The term __________ usually refers to the visual (image) consumers recognize which is largely created by the firm's logo, symbol, color scheme, and slogan.
Corporate Identity
65
__________ refers to the advertising/ marketing of a brand's identity using mailers, leaflets, brochures, etc. sent to potential customers via postal service.
Direct Marketing
66
____________ refers to a business or a website that serves and works with other businesses of a commercial nature.
Business to Business
67
__________ advertising or POP, refers to the promotion tools that are displayed in shops, stores and malls. These display signs and danglers catch the attention of customers right when they're making purchases in a shop.
Point of Purchase
68
A ________ refers to the introduction of a new product (brand) or service.
Launch
69
___________ refers to the efforts go into researching, studying, and analyzing the target audience of a company and its products or services BEFORE money is invested in advertising.
Market Research
70
An advertising _________ is made up of a series of ads that can run over a long period of time, on a variety of media vehicles like television, radio, print, web, etc., and is meant to saturate a large target audience with their product/company's visual identity.
Campaign
71
A ________ refers to an announcement which is made in the general interest of the public using media tools such as radio, television and print.
Public Service Announcement (PSA)
72
__________ are widely used large sized outdoor signs that carry the advertising message on a mega scale, and are able to catch the attention of passers by and other vehicle traffic due to their heightened visibility.
Billboards
73
A _________ is a tool that carries the advertising message and support information, often as a folded tri-paneled document, printed, held in hand and viewed close up.
Brochure
74
The term __________ usually refers to the visual (image) consumers recognize which is largely created by the firm's logo, symbol, color scheme, and slogan.
Corporate Identity
75
__________ refers to the advertising/ marketing of a brand's identity using mailers, leaflets, brochures, etc. sent to potential customers via postal service.
Direct Marketing
76
____________ refers to a business or a website that serves and works with other businesses of a commercial nature.
Business to Business
77
__________ advertising or POP, refers to the promotion tools that are displayed in shops, stores and malls. These display signs and danglers catch the attention of customers right when they're making purchases in a shop.
Point of Purchase
78
A ________ refers to the introduction of a new product (brand) or service.
Launch
79
___________ refers to the efforts go into researching, studying, and analyzing the target audience of a company and its products or services BEFORE money is invested in advertising.
Market Research
80
An advertising _________ is made up of a series of ads that can run over a long period of time, on a variety of media vehicles like television, radio, print, web, etc., and is meant to saturate a large target audience with their product/company's visual identity.
Campaign
81
A ________ refers to an announcement which is made in the general interest of the public using media tools such as radio, television and print.
Public Service Announcement (PSA)
82
__________ are widely used large sized outdoor signs that carry the advertising message on a mega scale, and are able to catch the attention of passers by and other vehicle traffic due to their heightened visibility.
Billboards
83
A _________ is a tool that carries the advertising message and support information, often as a folded tri-paneled document, printed, held in hand and viewed close up.
Brochure
84
The term __________ usually refers to the visual (image) consumers recognize which is largely created by the firm's logo, symbol, color scheme, and slogan.
Corporate Identity
85
__________ refers to the advertising/ marketing of a brand's identity using mailers, leaflets, brochures, etc. sent to potential customers via postal service.
Direct Marketing
86
____________ refers to a business or a website that serves and works with other businesses of a commercial nature.
Business to Business
87
__________ advertising or POP, refers to the promotion tools that are displayed in shops, stores and malls. These display signs and danglers catch the attention of customers right when they're making purchases in a shop.
Point of Purchase
88
A ________ refers to the introduction of a new product (brand) or service.
Launch
89
___________ refers to the efforts go into researching, studying, and analyzing the target audience of a company and its products or services BEFORE money is invested in advertising.
Market Research
90
An advertising _________ is made up of a series of ads that can run over a long period of time, on a variety of media vehicles like television, radio, print, web, etc., and is meant to saturate a large target audience with their product/company's visual identity.
Campaign
91
A ________ refers to an announcement which is made in the general interest of the public using media tools such as radio, television and print.
Public Service Announcement (PSA)
92
__________ are widely used large sized outdoor signs that carry the advertising message on a mega scale, and are able to catch the attention of passers by and other vehicle traffic due to their heightened visibility.
Billboards
93
A _________ is a tool that carries the advertising message and support information, often as a folded tri-paneled document, printed, held in hand and viewed close up.
Brochure
94
The term __________ usually refers to the visual (image) consumers recognize which is largely created by the firm's logo, symbol, color scheme, and slogan.
Corporate Identity
95
__________ refers to the advertising/ marketing of a brand's identity using mailers, leaflets, brochures, etc. sent to potential customers via postal service.
Direct Marketing
96
____________ refers to a business or a website that serves and works with other businesses of a commercial nature.
Business to Business
97
__________ advertising or POP, refers to the promotion tools that are displayed in shops, stores and malls. These display signs and danglers catch the attention of customers right when they're making purchases in a shop.
Point of Purchase
98
A ________ refers to the introduction of a new product (brand) or service.
Launch
99
___________ refers to the efforts go into researching, studying, and analyzing the target audience of a company and its products or services BEFORE money is invested in advertising.
Market Research
100
An advertising _________ is made up of a series of ads that can run over a long period of time, on a variety of media vehicles like television, radio, print, web, etc., and is meant to saturate a large target audience with their product/company's visual identity.
Campaign
101
A ________ refers to an announcement which is made in the general interest of the public using media tools such as radio, television and print.
Public Service Announcement (PSA)
102
__________ are widely used large sized outdoor signs that carry the advertising message on a mega scale, and are able to catch the attention of passers by and other vehicle traffic due to their heightened visibility.
Billboards
103
A _________ is a tool that carries the advertising message and support information, often as a folded tri-paneled document, printed, held in hand and viewed close up.
Brochure
104
The term __________ usually refers to the visual (image) consumers recognize which is largely created by the firm's logo, symbol, color scheme, and slogan.
Corporate Identity
105
__________ refers to the advertising/ marketing of a brand's identity using mailers, leaflets, brochures, etc. sent to potential customers via postal service.
Direct Marketing
106
____________ refers to a business or a website that serves and works with other businesses of a commercial nature.
Business to Business
107
__________ advertising or POP, refers to the promotion tools that are displayed in shops, stores and malls. These display signs and danglers catch the attention of customers right when they're making purchases in a shop.
Point of Purchase
108
A ________ refers to the introduction of a new product (brand) or service.
Launch
109
___________ refers to the efforts go into researching, studying, and analyzing the target audience of a company and its products or services BEFORE money is invested in advertising.
Market Research
110
An advertising _________ is made up of a series of ads that can run over a long period of time, on a variety of media vehicles like television, radio, print, web, etc., and is meant to saturate a large target audience with their product/company's visual identity.
Campaign
111
A ________ refers to an announcement which is made in the general interest of the public using media tools such as radio, television and print.
Public Service Announcement (PSA)
112
__________ are widely used large sized outdoor signs that carry the advertising message on a mega scale, and are able to catch the attention of passers by and other vehicle traffic due to their heightened visibility.
Billboards
113
A _________ is a tool that carries the advertising message and support information, often as a folded tri-paneled document, printed, held in hand and viewed close up.
Brochure
114
The term __________ usually refers to the visual (image) consumers recognize which is largely created by the firm's logo, symbol, color scheme, and slogan.
Corporate Identity
115
__________ refers to the advertising/ marketing of a brand's identity using mailers, leaflets, brochures, etc. sent to potential customers via postal service.
Direct Marketing
116
____________ refers to a business or a website that serves and works with other businesses of a commercial nature.
Business to Business
117
__________ advertising or POP, refers to the promotion tools that are displayed in shops, stores and malls. These display signs and danglers catch the attention of customers right when they're making purchases in a shop.
Point of Purchase
118
A ________ refers to the introduction of a new product (brand) or service.
Launch
119
___________ refers to the efforts go into researching, studying, and analyzing the target audience of a company and its products or services BEFORE money is invested in advertising.
Market Research
120
An advertising _________ is made up of a series of ads that can run over a long period of time, on a variety of media vehicles like television, radio, print, web, etc., and is meant to saturate a large target audience with their product/company's visual identity.
Campaign
121
A ________ refers to an announcement which is made in the general interest of the public using media tools such as radio, television and print.
Public Service Announcement (PSA)
122
__________ are widely used large sized outdoor signs that carry the advertising message on a mega scale, and are able to catch the attention of passers by and other vehicle traffic due to their heightened visibility.
Billboards
123
A _________ is a tool that carries the advertising message and support information, often as a folded tri-paneled document, printed, held in hand and viewed close up.
Brochure
124
The term __________ usually refers to the visual (image) consumers recognize which is largely created by the firm's logo, symbol, color scheme, and slogan.
Corporate Identity
125
__________ refers to the advertising/ marketing of a brand's identity using mailers, leaflets, brochures, etc. sent to potential customers via postal service.
Direct Marketing
126
____________ refers to a business or a website that serves and works with other businesses of a commercial nature.
Business to Business
127
__________ advertising or POP, refers to the promotion tools that are displayed in shops, stores and malls. These display signs and danglers catch the attention of customers right when they're making purchases in a shop.
Point of Purchase
128
A ________ refers to the introduction of a new product (brand) or service.
Launch
129
___________ refers to the efforts go into researching, studying, and analyzing the target audience of a company and its products or services BEFORE money is invested in advertising.
Market Research
130
An advertising _________ is made up of a series of ads that can run over a long period of time, on a variety of media vehicles like television, radio, print, web, etc., and is meant to saturate a large target audience with their product/company's visual identity.
Campaign
131
A ________ refers to an announcement which is made in the general interest of the public using media tools such as radio, television and print.
Public Service Announcement (PSA)
132
__________ are widely used large sized outdoor signs that carry the advertising message on a mega scale, and are able to catch the attention of passers by and other vehicle traffic due to their heightened visibility.
Billboards
133
A _________ is a tool that carries the advertising message and support information, often as a folded tri-paneled document, printed, held in hand and viewed close up.
Brochure
134
The term __________ usually refers to the visual (image) consumers recognize which is largely created by the firm's logo, symbol, color scheme, and slogan.
Corporate Identity
135
__________ refers to the advertising/ marketing of a brand's identity using mailers, leaflets, brochures, etc. sent to potential customers via postal service.
Direct Marketing
136
____________ refers to a business or a website that serves and works with other businesses of a commercial nature.
Business to Business
137
__________ advertising or POP, refers to the promotion tools that are displayed in shops, stores and malls. These display signs and danglers catch the attention of customers right when they're making purchases in a shop.
Point of Purchase
138
A ________ refers to the introduction of a new product (brand) or service.
Launch
139
___________ refers to the efforts go into researching, studying, and analyzing the target audience of a company and its products or services BEFORE money is invested in advertising.
Market Research
140
An advertising _________ is made up of a series of ads that can run over a long period of time, on a variety of media vehicles like television, radio, print, web, etc., and is meant to saturate a large target audience with their product/company's visual identity.
Campaign
141
A ________ refers to an announcement which is made in the general interest of the public using media tools such as radio, television and print.
Public Service Announcement (PSA)
142
__________ are widely used large sized outdoor signs that carry the advertising message on a mega scale, and are able to catch the attention of passers by and other vehicle traffic due to their heightened visibility.
Billboards
143
A _________ is a tool that carries the advertising message and support information, often as a folded tri-paneled document, printed, held in hand and viewed close up.
Brochure
144
The term __________ usually refers to the visual (image) consumers recognize which is largely created by the firm's logo, symbol, color scheme, and slogan.
Corporate Identity
145
__________ refers to the advertising/ marketing of a brand's identity using mailers, leaflets, brochures, etc. sent to potential customers via postal service.
Direct Marketing
146
____________ refers to a business or a website that serves and works with other businesses of a commercial nature.
Business to Business
147
__________ advertising or POP, refers to the promotion tools that are displayed in shops, stores and malls. These display signs and danglers catch the attention of customers right when they're making purchases in a shop.
Point of Purchase
148
A ________ refers to the introduction of a new product (brand) or service.
Launch
149
___________ refers to the efforts go into researching, studying, and analyzing the target audience of a company and its products or services BEFORE money is invested in advertising.
Market Research
150
An advertising _________ is made up of a series of ads that can run over a long period of time, on a variety of media vehicles like television, radio, print, web, etc., and is meant to saturate a large target audience with their product/company's visual identity.
Campaign
151
A ________ refers to an announcement which is made in the general interest of the public using media tools such as radio, television and print.
Public Service Announcement (PSA)
152
__________ are widely used large sized outdoor signs that carry the advertising message on a mega scale, and are able to catch the attention of passers by and other vehicle traffic due to their heightened visibility.
Billboards
153
A _________ is a tool that carries the advertising message and support information, often as a folded tri-paneled document, printed, held in hand and viewed close up.
Brochure
154
The term __________ usually refers to the visual (image) consumers recognize which is largely created by the firm's logo, symbol, color scheme, and slogan.
Corporate Identity
155
__________ refers to the advertising/ marketing of a brand's identity using mailers, leaflets, brochures, etc. sent to potential customers via postal service.
Direct Marketing
156
____________ refers to a business or a website that serves and works with other businesses of a commercial nature.
Business to Business
157
__________ advertising or POP, refers to the promotion tools that are displayed in shops, stores and malls. These display signs and danglers catch the attention of customers right when they're making purchases in a shop.
Point of Purchase
158
A ________ refers to the introduction of a new product (brand) or service.
Launch
159
___________ refers to the efforts go into researching, studying, and analyzing the target audience of a company and its products or services BEFORE money is invested in advertising.
Market Research
160
An advertising _________ is made up of a series of ads that can run over a long period of time, on a variety of media vehicles like television, radio, print, web, etc., and is meant to saturate a large target audience with their product/company's visual identity.
Campaign
161
A ________ refers to an announcement which is made in the general interest of the public using media tools such as radio, television and print.
Public Service Announcement (PSA)
162
__________ are widely used large sized outdoor signs that carry the advertising message on a mega scale, and are able to catch the attention of passers by and other vehicle traffic due to their heightened visibility.
Billboards
163
A _________ is a tool that carries the advertising message and support information, often as a folded tri-paneled document, printed, held in hand and viewed close up.
Brochure
164
The term __________ usually refers to the visual (image) consumers recognize which is largely created by the firm's logo, symbol, color scheme, and slogan.
Corporate Identity
165
__________ refers to the advertising/ marketing of a brand's identity using mailers, leaflets, brochures, etc. sent to potential customers via postal service.
Direct Marketing
166
____________ refers to a business or a website that serves and works with other businesses of a commercial nature.
Business to Business
167
__________ advertising or POP, refers to the promotion tools that are displayed in shops, stores and malls. These display signs and danglers catch the attention of customers right when they're making purchases in a shop.
Point of Purchase
168
A ________ refers to the introduction of a new product (brand) or service.
Launch
169
___________ refers to the efforts go into researching, studying, and analyzing the target audience of a company and its products or services BEFORE money is invested in advertising.
Market Research
170
An advertising _________ is made up of a series of ads that can run over a long period of time, on a variety of media vehicles like television, radio, print, web, etc., and is meant to saturate a large target audience with their product/company's visual identity.
Campaign
171
A ________ refers to an announcement which is made in the general interest of the public using media tools such as radio, television and print.
Public Service Announcement (PSA)
172
__________ are widely used large sized outdoor signs that carry the advertising message on a mega scale, and are able to catch the attention of passers by and other vehicle traffic due to their heightened visibility.
Billboards
173
A _________ is a tool that carries the advertising message and support information, often as a folded tri-paneled document, printed, held in hand and viewed close up.
Brochure
174
The term __________ usually refers to the visual (image) consumers recognize which is largely created by the firm's logo, symbol, color scheme, and slogan.
Corporate Identity
175
__________ refers to the advertising/ marketing of a brand's identity using mailers, leaflets, brochures, etc. sent to potential customers via postal service.
Direct Marketing
176
____________ refers to a business or a website that serves and works with other businesses of a commercial nature.
Business to Business
177
__________ advertising or POP, refers to the promotion tools that are displayed in shops, stores and malls. These display signs and danglers catch the attention of customers right when they're making purchases in a shop.
Point of Purchase
178
A ________ refers to the introduction of a new product (brand) or service.
Launch
179
___________ refers to the efforts go into researching, studying, and analyzing the target audience of a company and its products or services BEFORE money is invested in advertising.
Market Research
180
An advertising _________ is made up of a series of ads that can run over a long period of time, on a variety of media vehicles like television, radio, print, web, etc., and is meant to saturate a large target audience with their product/company's visual identity.
Campaign
181
A ________ refers to an announcement which is made in the general interest of the public using media tools such as radio, television and print.
Public Service Announcement (PSA)
182
__________ are widely used large sized outdoor signs that carry the advertising message on a mega scale, and are able to catch the attention of passers by and other vehicle traffic due to their heightened visibility.
Billboards
183
A _________ is a tool that carries the advertising message and support information, often as a folded tri-paneled document, printed, held in hand and viewed close up.
Brochure
184
The term __________ usually refers to the visual (image) consumers recognize which is largely created by the firm's logo, symbol, color scheme, and slogan.
Corporate Identity
185
__________ refers to the advertising/ marketing of a brand's identity using mailers, leaflets, brochures, etc. sent to potential customers via postal service.
Direct Marketing
186
____________ refers to a business or a website that serves and works with other businesses of a commercial nature.
Business to Business
187
__________ advertising or POP, refers to the promotion tools that are displayed in shops, stores and malls. These display signs and danglers catch the attention of customers right when they're making purchases in a shop.
Point of Purchase
188
A ________ refers to the introduction of a new product (brand) or service.
Launch
189
___________ refers to the efforts go into researching, studying, and analyzing the target audience of a company and its products or services BEFORE money is invested in advertising.
Market Research
190
An advertising _________ is made up of a series of ads that can run over a long period of time, on a variety of media vehicles like television, radio, print, web, etc., and is meant to saturate a large target audience with their product/company's visual identity.
Campaign
191
A ________ refers to an announcement which is made in the general interest of the public using media tools such as radio, television and print.
Public Service Announcement (PSA)
192
__________ are widely used large sized outdoor signs that carry the advertising message on a mega scale, and are able to catch the attention of passers by and other vehicle traffic due to their heightened visibility.
Billboards
193
A _________ is a tool that carries the advertising message and support information, often as a folded tri-paneled document, printed, held in hand and viewed close up.
Brochure
194
The term __________ usually refers to the visual (image) consumers recognize which is largely created by the firm's logo, symbol, color scheme, and slogan.
Corporate Identity
195
__________ refers to the advertising/ marketing of a brand's identity using mailers, leaflets, brochures, etc. sent to potential customers via postal service.
Direct Marketing
196
____________ refers to a business or a website that serves and works with other businesses of a commercial nature.
Business to Business
197
__________ advertising or POP, refers to the promotion tools that are displayed in shops, stores and malls. These display signs and danglers catch the attention of customers right when they're making purchases in a shop.
Point of Purchase
198
A ________ refers to the introduction of a new product (brand) or service.
Launch
199
___________ refers to the efforts go into researching, studying, and analyzing the target audience of a company and its products or services BEFORE money is invested in advertising.
Market Research
200
An advertising _________ is made up of a series of ads that can run over a long period of time, on a variety of media vehicles like television, radio, print, web, etc., and is meant to saturate a large target audience with their product/company's visual identity.
Campaign
201
A ________ refers to an announcement which is made in the general interest of the public using media tools such as radio, television and print.
Public Service Announcement (PSA)
202
__________ are widely used large sized outdoor signs that carry the advertising message on a mega scale, and are able to catch the attention of passers by and other vehicle traffic due to their heightened visibility.
Billboards
203
A _________ is a tool that carries the advertising message and support information, often as a folded tri-paneled document, printed, held in hand and viewed close up.
Brochure
204
The term __________ usually refers to the visual (image) consumers recognize which is largely created by the firm's logo, symbol, color scheme, and slogan.
Corporate Identity
205
__________ refers to the advertising/ marketing of a brand's identity using mailers, leaflets, brochures, etc. sent to potential customers via postal service.
Direct Marketing
206
____________ refers to a business or a website that serves and works with other businesses of a commercial nature.
Business to Business
207
__________ advertising or POP, refers to the promotion tools that are displayed in shops, stores and malls. These display signs and danglers catch the attention of customers right when they're making purchases in a shop.
Point of Purchase
208
A ________ refers to the introduction of a new product (brand) or service.
Launch
209
___________ refers to the efforts go into researching, studying, and analyzing the target audience of a company and its products or services BEFORE money is invested in advertising.
Market Research
210
An advertising _________ is made up of a series of ads that can run over a long period of time, on a variety of media vehicles like television, radio, print, web, etc., and is meant to saturate a large target audience with their product/company's visual identity.
Campaign
211
A ________ refers to an announcement which is made in the general interest of the public using media tools such as radio, television and print.
Public Service Announcement (PSA)
212
__________ are widely used large sized outdoor signs that carry the advertising message on a mega scale, and are able to catch the attention of passers by and other vehicle traffic due to their heightened visibility.
Billboards
213
A _________ is a tool that carries the advertising message and support information, often as a folded tri-paneled document, printed, held in hand and viewed close up.
Brochure
214
The term __________ usually refers to the visual (image) consumers recognize which is largely created by the firm's logo, symbol, color scheme, and slogan.
Corporate Identity
215
__________ refers to the advertising/ marketing of a brand's identity using mailers, leaflets, brochures, etc. sent to potential customers via postal service.
Direct Marketing
216
____________ refers to a business or a website that serves and works with other businesses of a commercial nature.
Business to Business
217
__________ advertising or POP, refers to the promotion tools that are displayed in shops, stores and malls. These display signs and danglers catch the attention of customers right when they're making purchases in a shop.
Point of Purchase
218
A ________ refers to the introduction of a new product (brand) or service.
Launch
219
___________ refers to the efforts go into researching, studying, and analyzing the target audience of a company and its products or services BEFORE money is invested in advertising.
Market Research
220
An advertising _________ is made up of a series of ads that can run over a long period of time, on a variety of media vehicles like television, radio, print, web, etc., and is meant to saturate a large target audience with their product/company's visual identity.
Campaign
221
A ________ refers to an announcement which is made in the general interest of the public using media tools such as radio, television and print.
Public Service Announcement (PSA)
222
__________ are widely used large sized outdoor signs that carry the advertising message on a mega scale, and are able to catch the attention of passers by and other vehicle traffic due to their heightened visibility.
Billboards
223
An ___________ is an artist with strong visualization and drawing skills. This is the person who oversees the work of graphic artists. In some smaller agencies, this person takes the complete responsibility of designing and converting ideas into awe-inspiring visuals within an ad - form ad layouts, to storying boarding and campaigns.
Art Director
224
Every advertisement is designed around a _________ or idea that gives shape to the entire advertising campaign.
Concept
225
In web advertising, an ad placed on a web page in such a way you don;t need to scroll horizontally or vertically to view it is said to be ______________.
Above the fold
226
Print, television, radio, internet, billboards, etc. are examples of __________ that help in communicating with audiences on a large scale. Graphic designers/advertising artists need to keep in mind how an ad will be viewed in order to design effectively for each format.
Media
227
An ad is made up of different elements, images to graphics to typography, and ______ refers to the textual matter or the written word in an advertisement.
Copy
228
Storyboards are considered to be _____________ in filmmaking. Storyboards are necessary to sell an idea to a client and organize, sequence and communicate camera/lighting directions visually before the actual shoot.
Pre Production Art
229
In film and video, commercials and animated films, we often hear famous actors lend their voices for narrations or character dialogue is called _____________.
Voiceover
230
The most probable group of customers for a product based on such criteria as age, region, status, etc. is called a company's ___________. Every business must identify their potential customer demographic to make sure that all advertising and marketing efforts are directed towards reaching these viable prospective customers.
Target Audience
231
________ are printed sheets of paper that carry an advertising message often physically slipped in between the pages of magazines, and newspapers. These separate printed advertisements are also called "blow ins" and are meant to reach their target audiences.
Inserts
232
___________ selects an optimum mix of media vehicles that will provide maximum visibility to the ads resulting in maximizing sales of the client's products. The ___________ must have a thorough understanding of the client's products, target costumers and their buying patterns along with a knowledge of each media vehicle.
Media Planner
