Industry Theories

Question 1

Cultural Industries by David Hesmondhalgh

Answer 1

The idea that cultural industry companies try to minimise risk and maximise audiences through vertical and horizontal integration. The largest companies or conglomerates now operate across several different cultural industries.

Question 2

Regulation by Livingstone and Lunt

Answer 2

The idea that there is an underlying struggle in recent UK regulation policy between the need to further the interests of citizens, and the need to further the interests of consumers. Because of the internet, regulation is getting difficult.

Question 3

Power and media industries by Curran and Seaton

Answer 3

The idea that the media is controlled by a small number of companies primarily driven by the logic of profit and power. This type of media concentration generally limits or inhibits variety, creativity, and quality. By keeping industries free from monopolies and oligopolies it results in more varied and adventurous media productions.