Industry theorists

Question 1

Curran and seaton industry theory

Answer 1

Most media is owned by a handful of big conglomerates, this limits diversity of content, perspectives, and innovation.

1.Profit Over Creativity
- Big companies focus on safe, repetitive formats that make money (e.g., sequels, franchises).
- This reduces variety and risk-taking in storytelling.

2.Concentration of Ownership
- A few companies own multiple platforms (TV, film, news, online), which gives them huge control over what audiences see and hear.

3. Alternative = More Diversity
   - When smaller or independent companies produce media, there’s usually more innovation, creativity, and diversity in voices and topics.

Question 2

Why is curran and seaton theory important

Answer 2

media concentration limits creativity and diversity, as big companies prioritise profit. Independent media can offer more varied and challenging content.