Innovation Flashcards
(17 cards)
How companies do business profitably
Business model
How companies join forces with other companies for mutual benefit
Networks and alliances
How companies’ core processes and workers are supported
Enabling process
How companies create and add value to offerings
Core processes
How companies design core offerings
Product performance
How companies link and/or provide a platform for multiple products
Product system
How companies provide value to customers and consumers beyond and around their products
Service
How companies bring offerings to the market
Channel
How companies communicate their offerings (marketing and branding)
Brand
How customers feel when they interact with the company and its offerings
Customer experience
Utilizes existing technology and increases value to the customer (features, design changes, etc.) within the existing market
Incremental innovation
Stealth innovation
Disruptive innovation
Applying new technology or processes to the company’s current market
Disruptive innovation
Taking the lessons, skills and overall technology and applying them within a different market.
Architectural innovation
What people think of when considering innovation.
Radical innovation
Gives birth to new industries (or swallows existing ones) and involves creating revolutionary technology
Radical innovation
Introduction of new things or methods
Innovation
