Institutions

Question 1

High brow institution

Answer 1

• facts are paramount
• professional
• highly educated/sophisticated
• respected journalist

Question 2

Low-Brow

Answer 2

• less intellect, less educated
• less sophisticated
• gossip magazines, reality shows

Question 3

public-service broadcasting?

eg?

Answer 3

• media outlets: prime goal is public service and engaging the citizen
• eg: BBC, itv, channel 4&5

Question 4

BBC

how many channels?

Answer 4

• nine national channels

Question 5

ITV
reach?
speciality?
associated people?

Answer 5

• reaches 41.3m a week
• family weekend entertainment
• dramas/soaps
• ant&dec, simon cowell

Question 6

BBC2
speciality?
audience type? (eg: class?)

Answer 6

• sophisticated, intelectual
• high brow audience
• high social class (A/B)

Question 7

Gatekeeping

Answer 7

• Process of filtering information prior to dissemination.
• usually done by editor
• way for institutions to control the flow of information

Question 8

four ways news can be bias

Answer 8

• through selection and omission
• through placement
• by headline
• by photos, captions and camera angles

Question 9

BBC audience share

Answer 9

-21.46% audience share

Question 10

bbc genre

Answer 10

• mixed genre

- all audiences

Question 11

bbc ethos/aim

Answer 11

educate, entertain,innovate,create

Question 12

bbc 2 ethos

Answer 12

• ETHOS: educate/stimulate/inform/ witty

Question 13

‘we’ media

Answer 13

the audience play an active role in the process of collecting/reporting/analysing content

Question 14

brand image

Answer 14

how a brand/institution comes across to the audience

- the logo, tagline etc reflect values

Question 15

UGC

Answer 15

user generated content - media created by consumers

Question 16

globalisation

Answer 16

transmission of ideas and values through media that extend and intensify social relations

Question 17

convergence

Answer 17

merging of mass communication outlets on a single device

Question 18

synergy

Answer 18

simultaneous release of different products across media platforms to boost publicity (e.g: film, soundtrack, game etc)

Question 19

sponsership

Answer 19

a company pays to be associated with a specific tv programme or film etc

Question 20

commercial

Answer 20

broadcasting of programmes by privately owned corporate media as opposed to state sponsorship

Question 21

independent institutions

Answer 21

any form of media free from influence by the government or corporate interest

Question 22

conglomerate

Answer 22

company that owns numerous companies involved in mass media enterprises

Question 23

regulation bodies (e.g?)

Answer 23

control or guide mass media (e.g: ASA, BBFC)

Question 24

mission statement

Answer 24

defines the institutions goals, values and objectives

Question 25

market segmentation

Answer 25

dividine a market into different customer segments