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Strategic sport mkt/econ > Integrated marketing communications (IMC) - The value of strategic brand management > Flashcards

Integrated marketing communications (IMC) - The value of strategic brand management Flashcards

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Strategic sport mkt/econ (5 decks)

Advertising through sport

Sport sponsorship

Integrated marketing communications (IMC) - The value of strategic brand management

Moving beyond traditional media relations - Managing digital and social media marketing in sport

Measuring advertising/sponsorship effectivenes

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