Interesting Questions Flashcards
The final step in the sales process is…
Following up (not closing the sale)
The first contact that the salesperson makes with the customer is called the
Approach (not pre-approach)
One of the fastest-growing forms of online advertising is
Video advertising
An increase in the general level of prices for products and services resulting in a decrease in purchasing power is called
Inflation
When a company is developing a promotional plan, the first step is to determine the
Target Market
One of the biggest advantages of advertising is
the emotional connection with the target market.
Companies use campaigns that help the public develop a better understanding of the company, its products, and its philosophies. Those campaigns are part of
public relations
Kia uses hamsters to advertise their automobiles. This is a form of
humorous advertising
Social media websites are a popular way to deliver consumer-oriented advertising messages. Which of the following is not a good reason for social media websites?
Social media websites have a low cost to maintain.
Consumer-oriented sales promotions do not enable consumers to
identify ethical and unethical advertising.
AIDA is an acronym that stands for all of the following except
demand.
Cultures whose members are more self-centered would have a high score in which of the following categories?
individualism
The implicit communicator
conveys information that is vague or has an implied meaning.
Which of the following acts regulates the use of trademarks?
Lanham Act
Which of the following restrictions is not part of the Cigarette Labeling and Advertising Act?
Smoking inside public buildings is banned.
