Internal Analysis

Question 1

The value chain describes:

Answer 1

Categories of activities within organisations which, together, create a product or service

Question 2

The resources are:

Answer 2

The assets that organisations have or can call upon (from partners or suppliers) (what we have)

Question 3

Capability or competences:

Answer 3

The ways the assets are used or deployed effectively (what we do well)

Question 4

Porters firm value chain:

Answer 4

Support activities/primary activities - helps analyse the strengths/weaknesses of the org, what adds value/cost AND helps allocate and interrelate an orgs resources and capabilities

Question 5

Strengths vs. Key Success Factors

Answer 5

Strengths - resources/capabilities an org posses - areas or activities they are good at
Key Success factors (KSF’s) - resources/capabilities that are needed to succeed in PARTICULAR CONTEXTS (industry/market/location)

Question 6

How to best employ your resources and capabilities:

Answer 6

Look at your resources &capabilities that promote your performance vs. What key success factors promote competitors Competitors to look at ALTERNATIVE MARKETS