INTERNATIONAL

Question 1

Vital in creating the right marketing strategy through effective marketing tactics.

Answer 1

EXTENDED MARKET MIX

Question 2

Is the practice of dividing the entire market

Answer 2

Market Segmentation

Question 3

Is a process of selecting the target market.

Answer 3

market targeting

Question 4

Refers to the segment the company wants to serve

Answer 4

target market

Question 5

Is a strategic tool used to establish the image of a brand or product in the minds of the consumer.

Answer 5

Market Positioning

Question 6

The commodity or good produced or manufactured to satisfy wants and needs of consumers.

Answer 6

Product

Question 7

The amount that customers pay so they can have and enjoy.

Answer 7

Price

Question 8

Moving products from the producer to the intended user

Answer 8

Place

Question 9

-It is the most expensive and essential component of the marketing mix.
-helps the company to acquaint the customers with the product and publicize it and publicize it and its features to the public.

Answer 9

Promotion

Question 10

-the most important resource of a company

Answer 10

People

Question 11

Refers to the flow of activities or mechanism that takes place where there is in an interaction between the customers and the business.

Answer 11

Process

Question 12

Are the creation of products that are tangible, that customers could really feel and own.

Answer 12

Technological Processes

Question 13

Are actual distribution of sales to customers and the reactions of the customers.

Answer 13

Direct activities

Question 14

Are support that happened before, during or after the service has been given

Answer 14

Indirect Activities

Question 15

Refers to the physical environment experienced by the customer.

Answer 15

Physical Evidence

Question 16

Also called moral philosophy, is a discipline, a branch of philosophy, that seeks virtue.

Answer 16

Ethics

Question 17

Imposes burdens on people who are no different from those on whom the burdens are not

Answer 17

Discrimination

Question 18

Gives benefits to some people without a justifiable reason for singling them out.

Answer 18

Favoritism

Question 19

Refers to all the essential systems and facilities needed for the smooth flow of a country’s day-to-day activities.

Answer 19

Infrastructure

Question 20

Are the links between sellers and buyers in both domestic and international marketing.

Answer 20

Distribution channels

Question 21

Are the middlemen that link sellers and buyers.

Answer 21

marketing intermediaries

Question 22

is based in a single home country.
with no foreign direct investment in other countries

Answer 22

international/export marketing

Question 23

Operate in more than one country, having foreign direct investment in all of them.

Answer 23

multinational companies

Question 24

is the set of moral rules, principles, and standards that govern how businesses operate.

Answer 24

business ethics

Question 25

-which action results in the most good and least harm

Answer 25

utilitarian approach

Question 26

Which action respects the rights of everyone involved

Answer 26

rights-based approach

Question 27

which action contributes most to the quality of life of the people affected

Answer 27

Common Good Approach

Question 28

which action embodies the character that strengthens value

Answer 28

Virtue Approach

Question 29

Identifies the relevant factors from the external environment that are to be dealt with by international marketers.

Answer 29

pestle analysis

Question 30

refers to all the institutions that help maintain a healthy economy.

Answer 30

Soft infrastructure

Question 31

makes up all the assets that are defined by the government as being crucial to the functioning of an economy.

Answer 31

Critical infrastructure

Question 32

covers all the physical systems crucial to running a modern, industrialized economy

Answer 32

Hard Infrastructure

Question 33

is considered as the world's largest exporter and importer.

Answer 33

china

Question 34

common practice by going through international marketing intermediaries

Answer 34

Indirect Exporting

Question 35

Five Forces Model

Answer 35

1. Threat of new entrants 2. Threat of Substitutes 3.Bargaining Power of Buyers 4.Bargaining Power of suppliers 5.Rivalry among existing competitors

Question 36

ECONOMIC FACTORS THAT AFFECT INTERNATIONAL MARKETING

Answer 36

* Inflation * Purchasing Power * Interest Rates * Income * Employment Level * Taxes * State of the Economy *Infrastructure * Demand and Supply *Allocation of Government Budget * Economic Integration

Question 37

FOREIGN INVESTMENT MODES IN THE PHILIPPINES

Answer 37

a. by establishing a domestic branch office or operation; b. by establishing a Philippine representative office; c. by operating through a business association in the Philippines; d. by operating through a local subsidiary e. by establishing an affiliate in the Philippines.

Question 38

TYPES OF INFRASTRUCTURES

Answer 38

*roads, * water supply, *power and energy, *transportation, *telecommunication, *health infrastructure, *educational infrastructure, * recreational infrastructure, *political infrastructure.