internationalisation Flashcards
1
Q
What is the definition for internationalisation?
A
when a business produces own trades with markets outside of its country
2
Q
What is a centralised business structure?
A
Where business decisions are made at top of the business or head office and distributed down chain of command
3
Q
What is a decentralised business structure?
A
Where a business allows decisions to be made by managers and subordinates further down the chain
4
Q
What are issues with internationalisation? (5)
A
lack of knowledge of the market, social and cultural differences, costs, economic factors
5
Q
What does the bartlett and Ghoshal model show?
A
Strategic direction the business wants to manage international operations
6
Q
How can I remember barlett and Ghoshal model
A
GITM - top down top down
