Interview Flashcards
(21 cards)
Market state Properties
Size Growth rate Customer segments Competition market shares How does technology play a role?
Opening questions - why
Why do we want to do this?
Do we have specific objectives?
How does this fit in our overall strategy?
Company questions
Size?
Life cycle stage?
Resources available?
Industry questions
- where is it in its Life cycle?
- how has it performed, 1,5,10 years
- how do we compare?
- major players? Market shares.
- major changes recently?
- what drives the industry?
- what are the margins?
scenario: Mergers and acquisitions
- Objectives
- Costs
- Due diligence
- Exit strategy
Scenario: enter new market
- Determine why
- State of market
- Investigate market
- Decision
Scenario: industry analysis
- Investigate the industry
- Suppliers - how many, product availability, what’s going on there?
- Future - big entrances or exits, barriers to entry, substitutes?
Merger/acquisition benefits
Market access Diversification Pre empt competition Taxes Synergies Shareholder value
Scenario: developing a new product
Think about:
- Product
- Market strategy
- Customers
- Financing
Scenario: pricing strategy
- Investigate the product
- Choose a pricing strategy
- Supply and demand
Pricing strategies (4)
- Competition based
- Cost based
- Price based
- Company objective based
Growth strategies
Increase distribution channels Increase product line Invest in major marketing Diversify products and services Acquire competitors
Components of a Venture capital analysis
Management Market and strategic plans Distribution channels Products Customers - buzz Finance
Scenario: starting a new business
- Market analysis
2. Venture capital approach
Scenario: competitive response
- Figure out why they are taking share
2. Choose a response
Competitive responses
- Merge or acquisition
- Hire leadership
- copy
- PR or new product
Scenario: reducing costs
- Get breakdown of costs
- Investigate costs
- Benchmark competitors
- Technology solution?
Scenario: improving bottom line
- Use e(p=r-c)m
- Revenue major streams and time
- Costs major costs and time
- Volume?
Analyze revenues
- major streams
- percentage of revenue per stream
- how have they fared over time
Cost analysis
- Major costs
- major shifts?
- anything out of the ordinary?
- benchmark against comp
E(p=r-c)m
Look at the economy and market before you analyze profit. Give context.
