intro to advertising and marketing

Question 1

what is advertising

Answer 1

media which aims to persuade the audience

Question 2

what is consumer advertising

Answer 2

aims to persuade the audience to buy/watch something

Question 3

what is charity advertising

Answer 3

aims to persuade the audience to donate money

Question 4

what is public service advertising

Answer 4

aims to persuade the audience to do something

Question 5

what are adverts

Answer 5

media which pays for access to an audience

Question 6

what is marketing

Answer 6

any media which is used to create engagement

Question 7

what is brand identity

Answer 7

the personification of the brand, the values and ideas which are associated with the brand which are sold to an audience and there for the audience to align with. without brand identity there wont be sales.

Question 8

what is a zeitgeist

Answer 8

representations of people, places or events which are specific to the time they were made.