Introduction Flashcards
1
Q
Product Planning
A
Determining what a new product will be or do
2
Q
Product Concept
A
A need plus the way you will meet the need
3
Q
Incremental Products
A
Modest improvements; low risk and cost; shorter development time
4
Q
Breakthrough Products
A
Higher payoff; higher risk and cost; slower to generate revenue
5
Q
Product Platform
A
Product families that share parts or production processes
6
Q
Product Portfolio
A
The mix of new products across various dimensions
7
Q
Value Proposition
A
A concise statement of the benefits that a company is delivering to customers
8
Q
Target Customer
A
The perfect customer; the one who will find your product ideal
9
Q
Customer Benefit
A
Why will the customer be better off buying our
product or service?
