Introduction Flashcards
(26 cards)
Content - Definition
In the publishing, communication, and art industries, content can be defined as all the information and experiences, such as writing, speech, or other various arts, through a medium to communicate value to an end user.
SEO - Definition
Search Engine Opitimization
Best practices are followed for digital content so search engines like Google can find your work.
5 things top-quality content creators do
- Get and stay current
- Know your audience
- Use shortcut tools that help you create awesome content
- Post often
- Optimize for SEO
Design - Definition
Design is the art of visual communication. It involves creating visuals that are not only aesthetically pleasing but also effective in conveying a message.
In content creation, design is crucial for capturing attention, conveying brand identity, and enhancing user experience.
Common Design Pitfalls to Avoid
- Cluttered Layouts: Keep it simple. Use white space like a pro to let your design breathe.
- Inconsistent Branding: Stick to a unified style guide to maintain brand consistency.
- Poor Contrast: Make your text pop by ensuring there’s enough contrast.
- Misalignment: Align elements properly to keep your design clean and organized.
- Font Overload: Limit yourself to two or three fonts to avoid a chaotic look.
- Ignoring Usability: Always design with the user in mind. Ensure your design is usable and accessible.
- Lack of Visual Hierarchy: Guide the viewer’s eye with a clear visual hierarchy. Don’t overcomplicate things.
By avoiding these pitfalls, you’ll create designs that are visually appealing but also effective and user-friendly.
The creative process steps
- Client kickoff meeting: Understanding project scope, budget, and goals.
- Discovery phase: Researching the client’s industry and audience.
- Concept development: Iterating ideas and using mood boards for inspiration.
- Client review: Presenting rough sketches and aligning on direction.
- Final product creation: Developing the approved concept and delivering the project.
Understand the client’s needs and objectives
- Goals: What are the client’s goals for the project? Are they looking to increase sales, build a larger following, or perhaps rebrand their image?
- Success metrics: How does the client measure success? Understanding whether they prioritize metrics like sales numbers, social media engagement, or customer feedback is crucial.
- Target audience: Who’s the project aimed at? Is it for children, retirees, or a specific demographic group?
Types of ideation
- Visual association: Associating travel with planes, cruise ships, or tropical elements.
- Literal approaches: Creating a logo for a dentist that includes a tooth.
- Symbolism: Representing ideas through symbols.
- Metaphors: Comparing seemingly unrelated things in visuals, like a woman with her head in the clouds, or using icons like a trash can for deleting or a lightbulb for ideas.
- Color association: Associating sustainability with green, keeping in mind that color associations can vary by culture.
- Collage: Combining different materials, images, and text to create a cohesive visual.
T
Core Composition Principles
- Rule of thirds
- Visual hierarchy
- Balance and symmetry
- Negative space
- Contrast
- Repetition and rhythm
- Complementary design elements
Visual hierarchy
Core Composition Principles
This is all about arranging elements from most important to least important. The most important element should grab attention first, guiding the viewer through the rest of the design.
A few ways to achieve this, differing size or color, which you can spot in this Adobe Express template, of which there are thousands to help you get your idea started. While we’re on this design, balance and symmetry are crucial for calming visual chaos.
Balance and symmetry
Core Composition Principles
Symmetrical designs are balanced and harmonious, like these two music notes on the left, and stars on the right. While asymmetrical designs can add dynamic interest if done thoughtfully.
Negative space
Core Composition Principles
It’s all about giving your design room to breathe. It helps avoid clutter
Contrast
Core Composition Principles
Contrast is essential for making elements stand out like this illuminated light bulb. You can achieve contrast by varying color, size, or shape to create visual interest and emphasize important parts of your design.
Repetition and rhythm
Core Composition Principles
A few more, repetition and rhythm; create unity and consistency by repeating elements throughout your design. This can be through colors, shapes, or patterns, providing a cohesive look.
Complementary design elements
Core Composition Principles
All parts of your design work together harmoniously. This can be achieved by using elements that compliment each other in color, style, and function.
Emphasis and Hierarchy
Composition in graphic design
Scale and Proportion
Composition in graphic design
Contrast
Composition in graphic design
Repetition and Pattern
Composition in graphic design
Movement and Rhythm
Composition in graphic design
Balance and Alignment
Composition in graphic design
White Space or Negative Space
Composition in graphic design
Unity
Composition in graphic design
Lines
Layout techniques
Lines, we also call them rules. They’re a great tool to use to help define a clear hierarchy of content and also structure on your page. Lines can also work as a physical boundary between pieces of information and separate them. They can add visual interest and even texture. Lines can also be used horizontal or vertical. And typically, the thicker a line gets, the more importance it has on the page. Now, a thicker line attached to a piece of information brings attention to it.
