introduction to media

Question 1

what is the mass media

Answer 1

agents of communication that can reach large-scale , global audiences to transmit information and communicate ideas

Question 2

what are the 3 types of media

Answer 2

-audio-visual
-print media
-digital media

Question 3

what is the digital revolution

Answer 3

media has moved from traditional forms to the new media

Question 4

what are the 3 features of the new media

Answer 4

digitalisation-translation of all info into a universal computer language
convergence-one device can be used to access a wide variety of media
interactivity-new media formats facilitate more interaction

Question 5

how did Jenkins describe the new media

Answer 5

a swiss army knife

Question 6

what are neophiliacs

Answer 6

Individuals are optimistic about new media ,they believe it plays a positive role in society

Question 7

what are cultural pessimists

Answer 7

believe the digital revolution has been exaggerated and plays a damaging role in society .They also argue that the media has always been interactive

Question 8

how do neophiliacs believe the new media has created easy access to information and high culture

Answer 8

there is a global library full of global information and cultural differences .High culture which was previously only accessible to the elites is now available online

Question 9

what is the impact of this

Answer 9

exclusion is reduced and cultural capital is more readily available

Question 10

how do neophiliacs believe new media is widening consumer choice

Answer 10

there are hundreds of tv channels ,websites, news and music which has increased comp between companies which leads to better quality.E-commerce has put the consumers in control as we can compare prices and quality which in turn reduces prices

Question 11

how do neophiliacs believe the new media has lead to more media participation

Answer 11

consumers have increased opportunities to engage and create media content this also adds to the global library

Question 12

how do neophiliacs believe the new media has lead to greater democracy

Answer 12

new media is our main source of political knowledge to educate us .Provides opportunities for people to acquire educational information needed to play an active role in society

Question 13

what is the impact of this

Answer 13

social media gives people a voice as it allows people to coordinate and rally support for protests and charities .Platforms allow the growth of social movement and spark interactions around the world

Question 14

how do neophiliacs believe the new media has lead to a global village

Answer 14

we can communicate with anyone anywhere at anytime .This allows people around the world to connect.This promotes biodiversity breaks down barriers and brings cultures together

Question 15

how do cultural pessimists argue the new media has lead to cultural imperialism

Answer 15

there is a western cultural dominance on social media especially through advertising western culture is being spread which undermines and destroys other cultures.Social media can allow people to spread misinformation about cultures to put them down

Question 16

how do cultural pessimists argue new media has lead to no real increase in consumer choice

Answer 16

there are many diff tv channels but they all play the same cheap, recycled tv .Products are cheaply made on mass so there is an illusion of choice most products are made by one company for profit.Products are dummed down to be cheap, easy to consume and provide quick satisfaction to avoid revolving

Question 17

how do cultural pessimists argue the new media has created a digital divide

Answer 17

not everyone has access to new media and technology so are left without a voice ,they are marginalised and excluded

Question 18

how do cultural pessimists argue the new media is a threat to democracy

Answer 18

new media does not voice the voiceless instead enhances the power of the powerful.What we know is dominated and controlled by global owners

Question 19

how do cultural pessimists argue there is a lack of regulation in the new media

Answer 19

the global nature of media such as internet means there is a lack of regulation due to size and speed of media.Technology advances too quick for legislation to keep up because of this undesirable/illegal activities can thrive online without consequences